Boucheron

Boucheron is a jewelry company of GUCCI group in France. In 1858, designer Boucheron, who was only 28 years old, opened boutique shops in the most fashionable Royal Palace District of Paris, and designed many valuable jewelry, watches and perfume to create his own brand. In 1893, Boucheron moved to van den square, Paris, to become one of the first jewellery brands to open here. The Plaza, 26, was once the residence of the Countess of the Second Empire of France, the Countess of Castiglione. At the very beginning of its founding, Boucheron was favored by celebrities, and its cause prospered. The Russian tsar, the French actress Sarah Bernhardt, the American millionaire Mackay and Vanderbilt, the Countess of Polignac, the Lady Curzon were Boucheron customers. 　　　　




Boucheron always grasps the pulsation of the times and draws inspiration from Russian ballet, cubism, decorative art, African art and pop art. Boucheron's brilliant career is advancing. Its unique design technology has conquered the world superstars such as Sophia Roland, Niicole Kidman, Julian Moore, Susan Salrandon and so on. It is also favored by the Patiala India native state, the Shah Riza of Iran, and the royal family of Britain, Bulgaria and Egypt. In twenty-first Century, Boucheron adhered to the unique traditional connotation of the brand and became the pronoun of bold and luxurious modern jewelry. 　　　　

Boucheron is one of the few jewellers in the world who always maintain high quality jewelry and watches with exquisite workmanship and traditional style. Boucheron is famous for its perfect cutting technology and high quality gemstone quality. In nineteenth Century, Boucheron accumulated rich experience in diamond cutting and became the first jeweler to use diamonds in jewelry design. Boucheron constantly designs new works to show the brilliance of jewels. Its jewelry series includes white drill, color drill, ruby, emerald, sapphire and all kinds of pearls. Sapphire is the favorite gem of Boucheron, and blue has become the mark color of Boucheron, representing the sky of eternity and dream. Today, we have opened boutiques in Europe, Russia, the United States, Japan, Korea and Taiwan, China, and opened the first boutique in the Bund, China, the 18 shop in China.






To celebrate its debut in mainland China, Boucheron has designed 18 limited Reflet Grosgrain watches for the Bund 18, making exquisite workmanship, and Boucheron classic works such as "dangerous beauty" series, simple and sacred "logo" (Symboliques) series, presented to the Bund 18 flagship store. Like all other boutiques in the world, the Bund No. 18 boutique is always ready to tailor premium jewelry to some loyal and honourable customers.