Cheap Road Apparel Wholesale Market Pformation Of High-End &Nbsp; The Public Disagrees.

Cheap Road, famous for its low cost, real benefits and its popularity.

Upgrading shopping environment is the key of pformation.

Huang Guoming, general manager of thriving international fashion city on seven Pu Road yesterday, "old prosperity"

"Old prosperity" is the short term for the first phase of the booming clothing market. It is the older building in Cheap Road business circle and has been open for more than ten years.

In every 6.3 square meter shop, many owners split up and rent it again. The smallest shop can only accommodate one person in and out of the street. The channel is filled with goods. When the passenger flow is crowded, the air is cloudy.

Most shops have private wires and simple ceiling fans, and small shops on top of small shops serve as temporary warehouses.

Huang Guoming said that the pformation of "old prosperity" is mainly from two angles: strengthening safety and improving the environment.

Some facilities and facilities of the building are obsolete, and there will be some hidden dangers.

The contents of the revamp include strengthening fire protection facilities, widening passageways and passageways, increasing the density of sprinklers and alarms, and setting up smoking rooms in the market.

It is also suggested that public warehouses should be built on each floor for owners to store goods.

Huang Guoming said that the pformation of "old prosperity" will be carried out according to the way of closing the floors.

At present, there are more than 1000 shops in "old prosperity", and the estimated time for renovation is about half a year.

Huang Guoming said that after the pformation, management companies will strengthen management so as to improve the environment of the whole market and create a comfortable shopping environment for customers.

Most shopkeepers in old boom agree with improving shopping environment.

But shopkeepers are more worried about whether the rent of the shops will rise after renovation.

In this regard, Huang Guoming said, how much rent will have some impact, but because the rental market has been changing, is not yet sure, and then negotiations with merchants.

And the cost of pforming shops is paid by developers first.

Some merchants have quietly pformed high-end.

"The environment is improving, and the future development trend of the prosperous clothing market will be gradually shifted from selling low-end goods to selling high-end products, but will still retain the characteristics of shopping malls."

Huang Guoming revealed.

The reporters found that some shopping arcade in Cheap Road's business circle quietly took the middle and high end route.

The owner of a shop on the third floor of the Korean clothing wholesale market, which was just opened during May 1, said that he had just returned from the wholesale clothing market in the east gate of Seoul.

He said: "light shop decoration spent about 300000 yuan."

The person in charge of the shopping center also revealed that some Korean businessmen, Korean women's clothing brand agents and so on were opening shop in Cheap Road.

And the "new prosperity" which is separated from "old prosperity" has just adjusted more than 300 shops.

The biggest change after adjustment is the addition of many fashionable and personalized shops on the four and five floors.

Sound of "Amoy"

Cheap Road may lose its biggest attraction

The pformation of Cheap Road does not seem to meet the expectations of most "blood brothers". They believe that the biggest attraction of Cheap Road lies in its low cost.

"We go to Cheap Road to buy cheap goods, and buy high-end clothes to go to Huaihailu Road."

Miss Kim, the fashion designer, is the "Taobao" in Cheap Road. She goes there to scour goods almost every other week.

She said: "as long as we have a vision, we can get rid of the fashionable costumes and accessories that match the products in the formal brand store."

However, Miss Kim found that many of the commodities that were priced at department stores appeared in stores in Cheap Road.

Miss Kim said, "the T-shirt is 160 yuan and the vest is 360 yuan. This price is much more expensive than it used to be. You can buy Zara or H&M with all this money."

There are too many high-end shopping malls in the center of the city.

Most netizens do not support Cheap Road's middle and high-end routes.

Netizens "Yi Rong" said: "Cheap Road's health and safety environment is supported by consumers, but if the rent is higher, the brand is lost and the owner loses customers, it will be tasteless."

Another netizen said, "there are no places for ordinary people to buy things. They can't afford high-end injuries."

Many netizens worry that the pition to high-end Cheap Road will no longer be "Cheap Road". They will also lose their low price advantage and become less popular and lose their popularity.

After the gradual disappearance of Huating Road, Xiangyang road and old Wujiang Road, many netizens posted nostalgic postcards on the Internet.

Netizens JOE said: "I really hope that Cheap Road can maintain its own style, so that people who like to buy goods and earn fairly income will have an" Eden "in the city centre.

Some netizens pointed out that there are too many high-end shopping malls in the center of Shanghai, but the grassroots market is too few and no features.

"The East Gate market of Beijing Xiushui Street and South Korea's Seoul has their own characteristics. They are also open in the center of the city, and they are very popular. They do not necessarily have to go to the high end."

Reporters found that many netizens regrets that in the future, they must go to the surrounding cities like Hangzhou and Suzhou except for online shopping.

Industry perspective

Investment can take into account popular and high-end.

Qi Xiaozhai, director of the Shanghai business information center, said that Cheap Road was originally "dirty and messy" like the former Wujiang road. Transformation is also an inevitable way to develop. "Cheap Road business circle is located in the center of the city and has a strong popularity, but the present environment is not satisfactory. Shopping environment, dining environment and other improvements will help enhance Shanghai's urban image."

For the pformation of the middle and high-end lines, Qi Xiaozhai believes that Cheap Road can develop towards fashion, trend and middle end in the near future.

He pointed out that the branding of high-end shopping malls in the downtown area is now very obvious, and a similar old road will lose its popularity.

In Qi Xiao temple's view, Cheap Road's low price competition is really not a good way out, but in the pformation of high-end, we can't engage in "one size fits all".

He suggested: "the clothing market in Cheap Road has a large area and many floors, so we can try to separate the layers and play the characteristic cards.

In terms of investment promotion, shopping malls can take into account both popularity and high-end.

Qi Xiaozhai said: "middle and high-end is a relatively vague concept. Cheap Road can not sell first-line brand, but it can choose some brands and styles that are more personalized and conform to the fashion trend of young people to run. The price is moderate, and young people will also accept it because they love it.

At the same time, popularization can meet the shopping needs of middle-aged people, so that people can not lose their popularity. "