Famous Brand Clothing In China -- FIRS (Five)

2011 first China clothing chief brand news survey

Reasons for nomination: enter the world to build world-famous multinational enterprises

Starting from the oath of "the first brand of Chinese suit" issued by Zheng Yonggang, founder and founder of Shanshan in 1989, "Shan Shan" has created many first in China, such as the first Chinese clothing company that put forward the concept of brand, the first Chinese clothing listed company and so on.

So, the people of Shanshan began to search for a comprehensive breakthrough -- making world brand.

Since the mid 90s, Shanshan has carried out cooperation and exchanges with the world famous garment enterprises in terms of management and management.

The company signed an agreement with the three parties of the Italy Rao company and the Japanese Itochu trading company. Through the three party cooperation, complementary advantages and resource sharing, it formed an integrated system from design to product, from brand agent to market sales, and launched the brand of Marc AI Soni, and has achieved great success and extensive influence in the industry.

Subsequently, the company has cooperated with Japan's Dadong textile, France Music Kark, DuPont, Callaway and other world-class companies.

At present, the Chinese fir clothing plate has already owned 10 famous brands including Macke esasi, Callaway, music Kark, Shaki, ray Norma and so on.

Relying on the successful elements of the more than 10 years' operation, Shanshan has opened up a new path for the development of "Shanshan" in the new century, making the brand a world-renowned multinational garment enterprise with strong strength and international competitiveness.

Lost brand: FIRS (FIR)

Inadequacies: the main industry has no obvious progress.

The brand of Shan Shan has been established for more than 20 years.

The strategy of "multi brand and internationalization" put forward at the beginning of brand establishment has achieved remarkable results after years of practice and efforts, and is widely recognized by the industry.

After more than 20 years of rapid development, it has become a large enterprise cluster with two listed companies and covering several industrial fields. It ranks among the top 500 Chinese enterprises and is listed in 520 key construction enterprises in the country.

It is known as the "dream team" of China's fashion industry.

However, what Shan Shan wants to explain to the industry and consumers is: what is the determination of Shanshan Group in its main business when the market influence of Shanshan brand is declining year by year, and how should it go up to a higher level?