Mazu Changed Her Fashion.

I hope I can use my conscience to design, spread the true, the good and the beautiful, instead of producing more boring garbage.

The fashion series records the evolution of Lin Mau Niang from a traditional fisherman to the goddess goddess of heaven.

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The rising star born in 1987, at an amazing speed, is in the ascendant independence.

Whether brand name or design style, Ye Qian strives to break the rules.

"You can see that this is very soft, but there will be a big contrast in the next season. I am not very willing to be fixed."

Ye Qian said.

"Yes is No!" is the main concept that runs through Ye Qian's YE "S brand".

It is the idea and life style advocated by YE S fashion brand that "do not conform to common sense and oppose its course".

"Limited batch production, sold out, irregularly updated product updates and quarterly special concept" are special labels for YE "S" distinguished from other domestic designer brands.

YE "S brand's secondary line Ye" s? Yes has diversity, randomness and uniqueness.

Compared with the main line, the style is more popular and popular. It is also a means of YE "S brand anti mainstream business wave".

Ye Qian hopes YE "S has its own unique temperament in a range of designer brands, so he gives the brand more human touch and humanistic taste.

At present, YE "S" tends to simplify the style of deconstruction. He is convinced that this style will become the mainstream in 35 years.

Whatever the inspiration and theme of the season, his reserve element must be "cold and small."

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Very Chinese elements

Maidu Mazu Lin Meng Niang

Matsu is a familiar and affectionate title for fishermen and overseas Chinese in Southeast Asia. People may feel a little distant and unfamiliar to inland and Northern China.

Mazu, formerly known as Lin Maun Niang, is a member of the Meizhou people in the coastal area of Fujian. After being saved from the sea for many times in the seaside, he was enshrined in the temple by the local people as a folk God.

The public's impression of Mazu Lin Mo Niang is mostly kindly and kindly. Some even think Matsu is an old woman.

In fact, Lin Mo Niang died at the age of 28 years old. So designer Ye Qian (Ye Qian's birthplace near mezo, Mazu's hometown) restored the young image of Lin Maoming herself in the latest fashion series, Special Collection, also known as Moon-lin.

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Dialogue with Ye Qian

The main line expresses itself, and vice line makes money.

Based on what created its own.

Ye Qian: in 2009, he was invited to take part in the southern fashion week and made the first personal announcement entitled "embarrassment". After that, he began to work with friends to build the YE S brand.

As a fashion designer, what do you think is the most important thing to maintain or stick to?

Ye Qian: a distinct personal style is always your rule in this industry.

What is the biggest problem encountered in brand operation?

Ye Qian: the biggest confusion now is that the cost of production is too high for the studio, and the factory is not willing to accept such designer's list because it is too small.

If you have access to capital, will you worry about the independence of the design?

Ye Qian: the entry of funds will definitely affect the independence of the design, but I do not worry about the need to shift the focus properly.

At present, a brand new men's clothing I'm trying to do is to take a more commercial route.

How does the design process balance the conflict between personal style and business interests? {page_break}

Ye Qian: controlling the main line and sub line of the brand can alleviate the conflict to a certain extent.

Using the main line to express personalization, the secondary line can make you earn money.