Adidas'S First Quarter Growth Exceeded Expected Annual Performance Target Readjustment
The world's second largest sporting goods company
Adidas
After a strong growth in the US, China and Russia in the first quarter, the sales growth forecast for this year has been raised again, nearly 5% times the expected target.
Puma, its German competitor, also raised its sales growth target last month after record sales in the US market.
adidas Group
In the first quarter, sales revenue rose by 18% at neutral exchange rate, reaching 3 billion 273 million euros, and operating profit reached 313 million.
Previously, analysts predicted that
Adidas
Revenue in the first quarter was about 3 billion euros, with a profit of 283 million euros.
By the end of last year,
Adidas
It has announced that it will open 500 new stores in China. As of 2015, the product distribution destination has increased from 500 cities to 2500 cities.
But North America is still.
Adidas
The world's largest market.
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