Yang Lan: LAN Jewelry -- Building High-End Custom Jewelry Brands

Yang Lan, a well-known media player, joined hands with world-renowned singer Celine Dion to create the first high-end custom jewelry from China.

As the host of Zhengda variety show, chairman of sunshine media group, Yang Lan, the host of Yang Lan's interview and world woman, has been active in front of the screen.

LAN jewelry, from birth and her

Reporter: after many cultural undertakings, why did you choose to cut into the jewelry industry?

Yang Lan: when it comes to the birth of "LAN jewelry", it should be traced back to the one phase of Garth's interview with Yang Lan.

The interview was Celine Dion.

We met at the same time and talked very speculating. Not only did we have the same persistence and enthusiasm for life and career, but in the conversation, it was even more surprising to find that each other was born on the same day of the same month.

Fate is really a wonderful thing.

In communication, we gradually find that the same birthday makes us amazingly consistent in many aspects.

They all advocate simple and elegant style, and they also like to collect jewelry with cultural meaning.

I have travelled to more than 40 countries, and every country likes collecting some jewelry with local cultural characteristics and craft characteristics. For example, in Greece, the most traditional style of silver jewelry is not only the collection of silver necklace with local hand-made, but also the design of ancient Greek coins.

Celine Dion is also so, she loves jewelry in retro mosaic.

So we hit it off and decided to create our own high-end custom jewelry brand.

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Reporter: what are the brand characteristics of LAN jewelry? How do LAN jewelry combine closely with oriental culture?

Yang Lan: in order to celebrate the extraordinary beauty of contemporary women, LAN jewelry is inspired by Oriental elements.

Celine Dion and I, respectively, are creative guides of different product departments, and we are also masters of world famous jewelry design. We insist on inheriting the profound cultural idea of Chinese origin. I do not want to mention "East", or simply restore to a vase or a mahogany chair. I think "East" is a spiritual and aesthetic level.

What I insist is to integrate Oriental elements into modern aesthetics and exquisite design style.

Reporter: what are the advantages and disadvantages of LAN jewelry's high-end route compared with the commercial route of brand jewelry and parity jewelry?

Yang Lan: LAN jewelry is comparable to the world's leading jewelry brands in terms of material and technology. The design also has Oriental implicit, elegant and modern sense, which can show the charm of Oriental women.

Reporter: what are the customers of LAN jewelry?

Yang Lan: LAN jewelry is a gift for contemporary independent and confident women. In different stages of life, different styles can be used to commemorate the love and glory in life.

Reporter: is LAN jewellery famous for its design? What are the plans for the training of designer team?

Yang Lan: the design team behind the LAN brand comes from the famous design groups in Asia, Europe and other countries. It is co founded by famous jewelry designer Dickson Yewn of Hongkong and famous Davide Zybert from jewelry family.

They constantly bring the latest trend of design and fresh materials, and realize the 100% hand made of each product.

At the same time, we also encourage and help talented young designers in China, so that they can have a platform to show their design talents, so that more people can appreciate the potential and hope of young designers in China.

In terms of design, LAN combines the eastern and Western cultures well, focusing on integrating the artistic elements into each jewelry work, presenting the praise of contemporary women's different beauty from different aspects.

Reporter: compared with the world's jewelry luxury brands, what are the characteristics and advantages and disadvantages of LAN jewelry?

Yang Lan: LAN will pay more attention to the understanding and inheritance of China's profound cultural accumulation. It embodies the beauty of Chinese women, and the price performance is more reasonable. Of course, for new brands, we need time precipitation and brand efforts. I believe LAN will go longer and longer.