Misunderstanding Of Location Selection For Garment Operators

When entrepreneurs are looking for stores, especially

First, clothing

"Non geomantic treasures do not marry" is a common mentality existing in the location of manufacturers' stores.

They believe that opening stores in downtown areas and commercial centers can drive sales with higher traffic volume.

As we all know, the expensive rent in the prime location and the pressure brought by intense competition are not acceptable to the general stores.

Two, regardless of the image of the fashion join, seek sales.

Population density, buyers and consumption.

Many stores will compete in such a business circle.

However, considering only the location of investment from the perspective of investment return, it is not necessarily possible to maximize the benefits.

In addition to considering the promotion role of store locations to sales volume, we should also evaluate the impact on brand image.

To ensure that the brand image is not damaged, manufacturers should also emphasize the sanitation, cleanliness and beauty of the surrounding environment in the location of stores, and try to avoid being adjacent to grocery stores, restaurants and machinery repair shops.

Three, the competition of garment joining blindly enters the saturated area.

Excessive concentration often results in market saturation.

Sometimes, many similar stores located in the same business district seem to be doing well in business, and in fact have reached the critical point of competition balance.

When a new store is added, the market is over saturated, resulting in a lack of money. All of the original money has started to lose money.

In the case of product saturation, instead of continuing to follow up, it is better to adjust our thinking and choose categories that have strong complementarity with existing commodities, so as to improve the commodity structure of the region.

Four, industry deviates from business location.

Each region has its own overall commercial network layout.

Where to develop the service industry and where to develop the IT retail industry?

Every city will have long-term overall planning.

Misplaced location, moving against the trend, often can not get the support of macro policy and the promotion of the environment, and it is hard to please and can only choose to withdraw.

Five, the idea of being confused by traffic volume.

Passenger flow is the main factor that should be considered when choosing a clothing alliance.

But for clothing franchised stores, apart from considering the overall passenger flow, we should also analyze the effectiveness of passenger flow in depth.

The ratio of effective passenger flow in different stores of the same business circle is quite different.

It is a misunderstanding of the business circle that the crowded and bustling place is a good business circle.

Six, lack of borrowing consciousness.

It is not necessarily a good thing to do business and become a market.

Skillfully borrowing the opponent's potential can often play a positive role in promoting sales.

Where the McDonald's shop goes, where the KFC store goes, this phenomenon is very revealing.

Seven. Insufficient advertising space.

The common advertising props of clothing franchises, standing cards, display frames and posters can play an important role in the sale of exclusive stores. The proper use of these props can play a 42 role.

Some stores have no independent facade, and they lose their independent advertising space before the shops. They also lose the space to play their marketing wisdom before the store.

Therefore, when choosing a site, it is best to know whether the doors and windows can be converted to the floor type large glass structure.

Eight. Clothing affiliate neglects customer convenience.

Nowadays, consumers are becoming more and more critical. They attach more importance to the improvement of shopping facilities and the public utilities.

A car owner wants to find a parking lot quickly when shopping, and the elderly do not want to climb a very high ladder.

Everything starts with its own convenience.

Franchised stores must take these convenience factors into consideration, otherwise customers will be reluctant to patronize them.

Nine. Underestimate the influence of consumption inertia on purchase.

Although many operators have made great efforts in positioning and business analysis, they can only end up by considering the consumer's characteristics of consumption.

Some audio and air-conditioning stores have entered the newly developed large residential areas because they have seen the huge demand for new homes in the entire business circle.

If there is no competition in the business circle, if all the customers need to buy, they can naturally support a store.

However, such durable consumer goods as sound and household appliances are expensive, and the frequency of purchase is low. Consumers are willing to pay more when they are buying, and goods are less than three.

Ten, do not investigate the future changes of business environment.

The investment of exclusive stores is longer. Once the surrounding environment changes, it will inevitably lead to unrecoverable investment.

Generally speaking, the new urban planning, public pport facilities and road conditions will have a profound impact on the business environment.

Some of the places that seem to be excellent at present may soon be in trouble of renovation and demolition due to the requirements of urban development and change.

The location of a store decides success or failure. In order to make a scientific and effective decision, we must fully understand the business intelligence, business layout, municipal planning and consumer purchasing habits.

The location of the franchised store must adhere to the principle that it will not be in flood, and it is wise to give up the plan of the store without the appropriate location.