Leisure And Sports: Shishi Liangzi Is Keen On The "Superposition Effect".

Let sports be more casual and make leisure more dynamic. This is similar to shoulder to shoulder and Saida.

At present, many new launches of garment enterprises in our city have come to an end. According to the industry, a striking feature of the new products is that casual clothing and sportswear are pursuing a "superimposed effect", whether in the design plane or in the connotation of the brand.

A few days ago, the designer of shoulder and shoulder apparel Co., Ltd., specializing in fashion brand.

It is understood that the market demand not only drives the company to change the design appeal, but also changes the creative path of sportswear.

The Vivitar Corporation, which aims to create a sports culture with "dynamic, leisure and leisure", is a main sportswear enterprise. In this year's new conference, its agents and retailers obviously feel that the whole brand culture has a slight extension, that is, Saida's main demand point is nature, sports and health. But according to the latest dynamic display, the brand seems to be interested in increasing the connotation of fashion and leisure on the basis of sports concept, which will lead to a deeper extension of brand culture and get widely recognized by the market.

"We have integrated the market information of 29 provinces and municipalities directly under the central government and more than 1500 outlets, and locked the consumer groups around the age of 18-40. The characteristics of these groups are: love for nature, pursue health, quality life, and enhance self-worth.

Accordingly, accordingly, our market positioning should be adjusted to the sports, leisure, and personal sportswear, which is mainly produced in middle and high grade, and the "superposition effect" will come to the end.

Yesterday, Miss Cheung, marketing director of Sai Wei Da sportswear Co., told reporters.

Let sports more leisure and make leisure more dynamic. This is similar to shoulder to shoulder and Saida and so on the vast majority of enterprises to grasp the new trend of beautiful clothing and sportswear. In the face of the new round of market competition, the "combined boxing", they aim at the market seems to be based on the same origin - diversification demands.

"Making such a decision requires long-term market tracking and research. Before that, we received the most rapid information for the feedback from the mainland's Wenzhou and Wuhan market, and the information broadcast from the international trend also gave us bright market guidance."

Yang Yang, director of apparel marketing department side by side, said that the "fashion" and "sportswear" are also keeping pace with this trend.

"Speed wins the future" is not only Sai Vida's corporate culture, but also the determination of sportswear to keep up with the "fast fashion" train. Always caring about sports events and carefully pursuing the dynamics of sports are in itself a fashion.