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Clothing Companies Need To Be Cautious About Changing LOGO

2011/4/29 18:48:00 67

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In recent years, famous brands in all walks of life are replacing logo, which has been used for many years.

Not long ago, the famous Chinese enterprise Shanshan Group officially launched the new logo of the Chinese fir clothing. The responsible person said that the new logo replaced by green is the main color. This not only reflects the vitality and vitality of the Chinese fir, but also fits the new idea of low carbon, environmental protection and healthy life advocated by people today.

Looking back, since Lining announced that it has changed its trademark for nearly 20 years last year, in less than 1 years, many famous enterprises including McDonald's, Starbucks, Motorola, NOKIA, and Erie have been carrying out a group changing bid campaign. Some people call this phenomenon a new wave of commercial vision.

Of course, in what way, naming this phenomenon is not important. It is important that every enterprise has a potential value system behind its bid replacement.

Today, China has become the world's hottest.

consumer market

After nearly 30 years of rapid development, product strategies and consumer values are constantly changing.

In the clothing industry, convenient and well-developed channels of information exchange make people's consumer psychology sensitive and changeable. In most cases, people's consumption orientation is actually full of fastidious and querying.

If a company shows people in an old-fashioned way, it is hard to get closer to consumers, let alone grasp the complicated inner thoughts of consumers.

It is different from the passive replacement of enterprises in previous years. This round of business change is mostly positive and positive.

The increasingly strong domestic market is full of opportunities, and the competition among enterprises has become more intense.

Obviously, it is obvious that if we want to enhance the consumer's awareness of the brand, and then stimulate their deep sense of belonging to the brand, changing the new logo that is in line with the characteristics of the times is the most direct way.

Therefore, this wave of change shows that enterprises are eager to communicate with consumers directly and hope to establish intimate and deep emotional connections with consumers.

Over the years, making clothes or making other products is worth mentioning in China.

brand

Enterprises are talking about the connotation of brand culture in front of the media.

Some people think that the key to a brand's connotation lies in how to tell a good story, but this is only the most basic understanding of brand connotation.

The changing trend also illustrates the fact that apart from touching brand stories and visual logo, a brand name is needed.

Consumer

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