Chinese Standing Collar - Qipai Men'S Dress "Three"

National culture meets modern marketing

Based on popular fashion elements, brand marketing and promotion with Chinese national culture as the main axis is the Chinese leader's expertise.

Qipai and the hand of international superstar Jet Li have made the Chinese elements of the Chinese standing collar more pure.

The costumes of Jet Li in the advertising film are selected from the Chinese standing collar, especially the Chinese flavor.

With indomitable fighting spirit, the spirit of Vietnam and Vietnam, Li Lian

Jay made his own world on the international stage. His image is very similar to the charm of bamboo, and Wushu and bamboo are the essence of Chinese traditional culture.

Whether he plays the role or his own temperament, he is the image of the Chinese standing collar. Ten

It has become a link between the Chinese collar and consumers, and is also a close mental agreement with each other.

It can be seen that Qipai, a pioneer with Chinese standing collar, is a master of innovative marketing using cultural factors and star effects.

Not only Jet Li but also Figo became the star model of the Chinese standing collar.

During the European Cup, Qipai invited the world soccer player Figo to join the team. With the help of Figo and the fans, the ball was displayed, showing Figo's handsome appearance in the white "Chinese collar" suit.

That is, in the hearts of fans set off a "Chinese collar" whirlwind.

Then, seven cards were named to sponsor the big party of "meeting Celebrity Square" in the southeast TV station. Unlike other sponsors, costumes were also incorporated into the party as a commodity.

The evening party skillfully borrowed Zhang Jizhong, Li Zijian and other literary celebrities.

"HOLLEY collar" has attracted the attention of newspapers, networks and TV stations. "Chinese collar" has been popular all over the world overnight.

On the occasion of the 3rd Anniversary success of Beijing's bid for Olympic Games, Qipai held a massive Taijiquan performance in China's Millennium Monument, the landmark building of China in twenty-first Century.

Skillfully, Qipai chose Wushu for this event.

This Chinese quintessence is the starting point.

Wushu is not only a sport but also an important part of Chinese traditional culture.

Taking this activity, Qipai expressed its desire to focus on Chinese Wushu, promote national culture and uplift the national spirit.

Different from commercial sports

Heavy business components, the theme of activity, "moving China and promoting the Olympic Games" coincides with the positive, national and patriotic elements that Chinese collar can reflect. Seven cards obviously also intend to take the pace of internationalization through Olympic marketing.

In fact, these strategies and activities are centered around a theme, that is, "the return of Chinese dress culture."

Seven cards exert great efforts to publicize the Chinese national culture contained in the Chinese standing collar so as to make the Chinese standing collar and the Chinese character five thousand.

The cultural elements of the year's profound foundation are combined to convey the popular culture elements and consumption concept of the Chinese leading collar for the new middle class in China.

Therefore, to a certain extent, the Chinese collar is not only a clothing market, but also a cultural concept and consumption experience.

The roots of Chinese culture and the fashionable consumption experience of the Chinese middle class are the sales promotion of the Chinese collar.

The core product.

Step by step internal adjustment strategy is mainly to cultivate professional managers within family businesses.

In the search for the success of the Chinese standing collar, the seven character brand and the tough character of the brand have been released freely in the dream of flying.

Who is excited by the feeling of creating a myth?

The launch of the Chinese standing collar has been highly recognized by the vast number of consumers.

The phenomenon of Chinese standing collar breaking off is common.

In the eyes of consumers, the Chinese collar can best reflect the comprehensive value of national complex, individuality, fashion sense, temperament and so on, so it has a high sense of loyalty to the Chinese collar.

Hong Xiaofeng is very proud of this. Other brands have also been wearing imitation Chinese collar clothes, but almost nine.

The Chinese standing collar that only consumers believe in seven cards.

From the 3 moon phase CHIC in 2004 to today, only one year, the Chinese standing collar created the myth of nuggets from 0 to 300 million yuan, creating a new era of Fashion China, and China's men's wear for the first time.

Taking the Chinese standing collar as the banner, excavating the cultural connotation of the clothing and seeking for the cultural foundation, the Qipai has also killed a blood route by virtue of the differentiated brand strategy.

According to the "500 most valuable brands in China" released in June 2004, seven cards are as high as 1 billion 736 million.

The brand value of RMB is the first name of the men's clothing enterprise, which has become a model for the rapid development of the Chinese garment industry.

In an exclusive interview with some media, Hong Xiaofeng and group leaders expressed their excitement about the success and miracles of the Chinese standing collar by "being unique in the international fashion stage", "creating a Chinese fashion in a world of shoulder to shoulder" and "being a national only."

Follow up: what is the future?

From the "dream back to the Tang Dynasty" is getting closer.

With the increasingly powerful national power of our country, the influence of various fields in China has become increasingly prominent on the world stage. However, the clothing industry is not commensurate with such a sudden appearance. So far, there is not a well-known international product known to China as a big garment country.

Brand, which is a pity for many people in the clothing industry.

Hong Xiaofeng shared the same feeling, but in addition, he also realized the pressure and challenges: the market has no boundaries. For Chinese clothing enterprises, the international competition is uninvited, and only by facing challenges can we get survival and development opportunities.

What is the future of Chinese standing collar?

Hong Xiaofeng said, just to do one thing well - not only let the Chinese collar become a symbol of the revival of Chinese clothing culture, but more importantly, let the Chinese national culture penetrate into the international stage of clothing and create the world of the world shoulder to shoulder.

Chinese fashion.

This is the radiation force, penetration force and penetration force of the Chinese standing collar.

The future development goal of the Chinese standing collar and Qipai is to enter the European and American markets in three years, and plan to carry out joint stock reform at the right time, and will also set up a global brand marketing center to establish a navigation system.

The brand enterprise kingdom of the parent class.