2010 Shanghai Clothing Market Women's Clothing Sales Data Analysis

According to the statistics of Shanghai Municipal Bureau of statistics, the retail sales of clothing commodities above the retail level in the clothing market in 2010 were 37 billion 739 million yuan, an increase of 24.8% over the same period last year. As clothing sales owner channel Department stores have considerable revenue.

According to the Shanghai commercial information center, the survey data of 55 large and medium-sized department stores in the city showed that: Department store Clothing retail sales reached 12 billion 200 million yuan, sales increased by 14.5% over the same period last year.

The market share of parity is the largest and high-end consumption is becoming increasingly significant.

According to the survey, the price gap between different categories and brands in Shanghai clothing market is very large. There are specific consumer groups from hundreds of yuan to thousands of yuan to clothing. In general, parity clothing still occupies the largest share of the market. But with the steady increase of residents' income and the entry of high-end brands abroad, the consumption level of the clothing market in Shanghai is constantly improving. The trend of high-end clothing consumption is becoming a new trend of clothing consumption in the city.

According to the Shanghai Business Information Center's survey of the city's clothing market, from the survey data of the top 20 women's garments in retail sales, we can see:

In 2010, there were 7 brands under 500 yuan, with a total market share of 11.7%, and 8 in 2009, with a total market share of 15.9%, and 2010 than 2009. Low end brand 1 decreased, and the market share was reduced by 4.2 percentage points.

In 2010, there were 13 brands with a unit price of more than 500 yuan, a total market share of 13.9%, 12 in 2009, a total market share of 11%, an increase of 1 brands in 2009 compared to 2009, and a 2.9 percentage point increase in market share.

In the best selling brands, the market share of mid and high-end women's clothing brands increased by 20.9% in 2010.

Fashion brand update rate is not high, core brand is the industry leader.

According to the survey, the market competition mechanism of the survival of the fittest has made the market share of all kinds of garments further concentrated on the dominant brands, resulting in a decrease in the number of brands in various categories of clothing market in Shanghai compared with the previous year, and the market share of the dominant brands increased steadily in 2010.

Knitted underwear brand in Shanghai three gun brand market share of 15.6%, steady in the Shanghai knitting underwear market dominant position. Women's underwear, such as Wacoal, ancient and modern, dakis, cardigan, Phoenix, one shirt Phoenix, snow horse and other brands occupy a considerable position in different clothing category market. Whether it is enterprises or consumers, the continuous enhancement of brand awareness has made a number of garment brands with core value become the industry leader.

In 2010, the brand competition of Shanghai clothing market was fierce. The huge market scale of clothing market attracted more and more new brands to join, making the brand competition of clothing market far higher than other commodity categories. As for women's clothing, the number of brands surveyed by the market in 2010 was 640, leading to the lowest market concentration of women's clothing brands. The market share of the top 20 brands is only 25.6%. Despite the fierce competition, the rate of renewal of the top 20 brands of men and women is not high, 20% and 10% respectively. The strong brands of men and women are firmly in control of their leading market share.

The import brand position is still strong, and domestic brands steadily expand the market.

In 2010, the development of the major brands of clothing market in Shanghai was relatively stable. In different categories of clothing brands, the import brands of women's clothing, men's wear and children's wear were still in a strong position, and in the cashmere sweater, knitted underwear and other large commodities, the domestic brands developed steadily with various favorable factors. The top 20 brands of retail sales survey data show that the number of imported brands in men's and women's wear is 57.7% and 73%, respectively. Among them, the total market share of women's clothing brands is 14.8%, 1.4 percentage points higher than that of last year; the total market share of men's wear brands is 23.5%, which is 1.8 percentage points higher than that of last year; the number of imported brands of children's clothing is 53.1%, and the total occupancy rate is 31.6%, which is 1.9 percentage points higher than that of last year.

In some clothing products, domestic brands have innovating their products through their own efforts, and their market share has been further improved by virtue of proper market positioning, cost and price advantages. From the top 20 data in the retail market of knitted underwear market, the number of domestic brands accounts for 60%, and the total market share is 41.9%. Among them, the total market share of Shanghai brand is as high as 30.8%. The market share of domestic brands of woolen sweater and cashmere sweater reached 38.4% and 62.6% respectively. Cashmere sweaters accounted for 15 seats in the top 20 domestic brands, and sales accounted for 80% of the total market share. {page_break}

Shanghai and its surrounding areas are traditional textile industrial bases. Shanghai has become the most fashionable modern metropolis in China's clothing market, and its advantages in textile and garment industry have gradually revived and developed domestic brands.