Ten Aspects Of Textile And Garment Industry Competitiveness

Looking at last year's election Spin Behind the same success and prosperity of the ten most competitive enterprises in the garment industry, every enterprise is sticking to its own success mode. And enumerating the secrets of every enterprise, it is not difficult to find the similarities among entrepreneurs.

One of the secrets is fast.

Sun Weiting, President of Zhejiang Huafu Group Co Ltd: the current enterprise competition is more about the competition of the comprehensive strength of the enterprise. It needs the all-round coordination and organization ability of the market development, order management, production implementation, marketing planning and so on. Therefore, whether the enterprise's "nervous system" is perfect will directly affect the production efficiency of every link. Huafu invested 2 million 800 thousand in the domestic textile enterprises to take the lead in the application of the ERP NC system, the delivery date of the proofing products is 3~5 days, the regular varieties can be delivered on the next day, and the new varieties can be delivered in 15~20 days.

Sun Zhiping, general manager of Shenzhen Zhong Guan textile printing and dyeing Limited by Share Ltd, modern enterprise competition is the competition of time and has the leading position to have the leading market share. Central champions achieve ultimate needs through informatization Marketing System interface, to achieve effective integration of internal resources and external resources, and achieve high-level level of trade.

Wang Qiming, President of Quanzhou Haitian textile and Textile Group Co., Ltd.: for textile and garment industry, the most important is "time". Haitian starts with terminal products and provides "time" for the terminal market from every aspect of the industrial chain.

Tianhong textile group president Hong Tianzhu: Tianhong Group has spent 8 years developing from 1 million 200 thousand to 1 billion now, growing 1000 times. Such a growth rate has not been seen in the industry. If we talk about "secret", we can only say that we did the right thing at the right time, and the control of rhythm and opportunity is very important.

Tips two quality

Qiu Dong, President of Shandong Ruyi science and Technology Group Co., Ltd.: experience in two aspects of international and domestic textile and garment industry proves that enterprises must upgrade their traditional industries with high and new technology, and support the brand with dedication. This is the fundamental guarantee for Ruyi's invincible position.

Xia Jianhua, general manager of Hunan Dongting Ramie textile dyeing and printing factory: the most touching and shocking thing for me is that when I was introduced to customers and customers know that I was the director of Dongting brand, their first reaction was surprise, and then they would come to me to admire the eyes, which has made me feel very proud. I know this is because Dongting brand's products satisfy the customers, and only Dongting brand can provide the world's highest level of 100 public branches and 120 public branches. Cambric 。

Wang Weimin, general manager of Shanghai three * Group Co., Ltd.: three * where is it strong? I think it is through persistent efforts in product quality, product development, and a long sense of trust in the minds of consumers.

Qian Yuebao, chairman of Jiangsu dream Lan group: the main product of Meng Lan group is product upgrading, which promotes the development of functional products by improving the ability of independent innovation of products.

New people in Jiangsu Spin Liu Wei, chairman and general manager of Polytron Technologies Inc: Xinmin has a lot of imported equipment, and there are 374 air-jet looms. However, we do not simply rely on these "new weapons". We must pay attention to product development so as to make full use of them. Therefore, we are most confident in the quality of our products.

Secrets three must have innovative thinking.

Wang Qiming, President of Quanzhou Haitian Light Textile Group: for enterprises, "innovation" should be a matter of radish and pickled vegetables, rather than abalone and sea cucumbers. It is a matter that every day is faced with and needs to be considered.

Zhejiang Huafu Group Co Ltd President Sun Weiting: entrepreneurs ahead of the times, enterprises can lead the market. The development of enterprises depends mainly on whether their business management mode is advanced and whether their enterprisers' ideology is advanced.

Hong Tianzhu, President of Tianhong Textile Group: the new enterprise organization mode needs new management thinking. Our group is operated and controlled rather than investment controlled. Outside is a market economy and a planned economy for the interior. I am afraid no one has tried it.

Qian Yuebao, chairman of Jiangsu dream Lan group: as a bedding product famous brand Enterprises, not only "dream Lan" are facing the competition from the same industry in China, but also many foreign companies have cast their eyes on the market of "dream Lan". To speed up development and move towards the world, we must have strategic vision and advanced thinking, be good at combining the most advanced business philosophy, business strategy and business mode with our own practice, and promote the development of brand management with the innovation of ideas.

Zhou Yaoting, chairman of Jiangsu red bean group's board of directors: everything in the world is constantly changing, and so is the competitive environment. To maintain lasting competitiveness in a changing environment, we must achieve two points: first, we must have a keen sense of the environment, including the macro and micro environment; two, we must continue to innovate and be innovative. For more than 20 years, in order to create famous brand, the red bean people have continuously innovating in science and technology, brand culture, employing mechanism, management mechanism, market mechanism and so on, so that enterprises have been bursting with vigor and vitality.

The secret of four is to go our own way.

Tianhong textile group president Hong Tianzhu: cotton textile industry, the successful experience, one is Wei bridge mode - rely on large-scale, low-cost to seize the market; one is Wuxi cotton and Huamao mode - rely on details and high-end products to seize the market. The growth strategy of Tianhong is to avoid Wei Qiao and Wuxi cotton and make their own special products. At the same time, low cost expansion is also an important strategy for rainbow growth.

Wang Qiming, President of Haitian Textile Group, Quanzhou: Haitian Group was founded in the middle of 1990s. Therefore, it is the "second venture" based on predecessors. One of the common practices of the "second pioneering" is the expansion of the scale of enterprises and the expansion of the investment field of enterprises. But these two practices are obviously not the best and most effective. The market also proves that relying solely on scale expansion is not able to maintain competitive advantage in the market. Haitian did not do this two or three years ago and will not do so in the future.

Zhao Linzhong, chairman of the board of directors of Zhejiang Fu run import and export company: Fu run, a small knitting factory founded by 100 thousand yuan * * grant, has become the first listed company in China's knitting industry with 1 billion market capitalization. It is from the initial single product operation step by step to the "capital management", "brand management" and "cultural management", which have implemented external competition and internal management, and formed an industrial chain covering industry, commerce, chemical industry, transportation, real estate, welfare for the elderly and Agro ecological technology.

Zhejiang Huzhou Dagang textile printing and dyeing Zhu Xinkang, chairman of the Group Co., Ltd.: Based on the external environment and reality of the enterprises, Dagang will take a new road in the light of the new concept of "enterprise healthier, more harmonious team, more reasonable structure, better technology, better environment and more efficient".

The operation of an enterprise is so charming that it surviving and growing according to its specific laws. Entrepreneurs will never cease to create the best interests for the ultimate goal of enterprise operation and enhance the competitiveness of enterprises will become an eternal topic. What we expect is to see more innovative operating modes and bring more strength to the growth of the enterprise.