The Real Name Of Clothing Industry Will Get Ahead One Step At A Time.

Conventional

The industry is undergoing new changes: no one will overlook Ordos when it comes to cashmere industry; when it comes to sportswear, Nike and Lining always come to mind first; wearing casual clothes and seven wolves become the targets of many people.

Clothing companies that compete in product quality, after-sales service and other fields are now playing the game of brand.

Since 1993, Ordos group has become the largest cashmere product enterprise in the world.

The slogan "Ordos warm all over the world" is always strengthening the brand of Ordos.

In 2000, the Ordos trademark was appraised by the authoritative appraisal institution for its brand value of 3 billion 416 million yuan.

Wang Linxiang, President of Ordos group, said that the key to our success is to take an early step, that is, when others are still thinking about it, we have already done it.

This led us to take the lead and win the initiative.

Of course, Wang Linxiang also includes brands.

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The competition is three-dimensional.

Zhou Shaoxiong, one of the three swordsmen of Fujian seven wolf Group Corporation, pointed out that with the coming of global economic integration and the surging of information industrialization revolution, the concept of global village is no longer far away.

As one of the representatives of traditional industries, garment enterprises are equipped with information express to speed up the pformation of their traditional business processes and business models in order to adapt to the new rules of the new century.

As a result, quite a number of enterprises continued the business war to the Internet.

However, how to make customers find their websites on the vast network, especially how the famous trademarks and product names have been pferred to the Internet smoothly, have made many enterprises feel at a loss.

New access technologies are emerging in solving these problems, and network real names are one of them.

The real name can enable Internet users to use the real name of the enterprise, product name, website name, and so on. They can go directly to the target website without having to memorize complex domain names, URLs, and WWW,.Com,.Net and other prefix.

If you want to visit Ordos website, you only need to enter Ordos.

Erdos, who had taken a long step in the world, took a further step in the network business. They registered the real name of Erdos by using the real name of the network.

Ordos group, Ordos cashmere sweater, and also registered real name cashmere and cashmere sweater.

Now, no matter which name (Ordos group and cashmere) is registered in Ordos, it will accurately point to the Ordos website on the Internet.

Occupy the commanding heights again in the game of brand.

This clever approach has attracted more and more garment enterprises to adopt the technology of network real name.

Hebei Handan snow chi group first registered the company's real name snow group, snow Chi, snow Chi down clothing, and Fujian seven wolves Co., Ltd. also uses the real name of the seven wolves, Beijing Shun Mei clothing Limited by Share Ltd is registered real name, Shun Mei, Shun Mei clothing......

It is understood that enterprises that have not yet established websites can also register the real name of the network, so that customers can get relevant information of enterprises and products. Enterprises without websites can also invest in the network economy at the lowest cost, and make use of the business opportunities on the Internet to serve the enterprises.

Because the real name of the network supports Chinese, English, numerals, Pinyin and abbreviations, the names of companies, products, websites, and even telephone numbers can be registered as network real names, which provides convenience for many enterprises to conduct comprehensive network marketing.

In addition, the network real name also plays an invisible role in promoting the unification of online brand.

"Your brand is your website". The core idea of the real name of the network is that it protects the brand of the enterprise, prevents the occurrence of malicious rush registration, and solves the contradiction between the brand and the website can not be unified.

At present, the enterprises adopting the network real name are striding forward to open up the market. Erdos's "world cashmere look at China and cashmere viewing evelle" pattern has basically taken shape, and the Hebei snow group has changed from expanding the scale to brand management and marketing. The website of the seven wolf website supplemented by IT means has reactivated the three words of "seven wolves" in the network time and space, Beijing.

Limited by Share Ltd has established branches in Kunming, Chengdu, Guiyang, Zhengzhou, Shijiazhuang, Xi'an, Shenyang, Nanjing, Nanchang, Beijing and so on.

According to the latest statistics, the number of Internet users who use the real name service has exceeded 30 million, and the number of users is over 22 million. This figure is enough to show the great influence of the real name of the network.

In the brand competition of clothing industry, the story of taking the lead step by step is spreading.

In this process, the function of the real name is obvious.