Shishi Children's Clothing To Jinjiang &Nbsp Again, And Strive To Complement Resources

April 27th, before the date of the year, rabbit, brother, autumn 2011. Order-placing meeting Open the curtain. In the order meeting, the little rabbit invited himself specially. clothing Partner - Shishi known Children's wear In the future, the brand will complement each other in the field of shoes and clothing, and cooperate with each other.

In fact, in Shishi, many children's clothing enterprises also throw olive branches to Jinjiang children's shoes. It has been revealed that Fick has sponsored several popular children's shoes for the Hongkong caterpillar order this season.

Is it good at clothing development, a shoe production focused on footwear, can children's shoes industry in Jinjiang basin have complementary advantages with Shishi children's clothing, thus promoting the development of children's products industry in the whole greater Quanzhou area? In addition to the spontaneous formation of strategic cooperation, can governments and associations play a leading role in building a more competitive industrial chain platform for cooperation between the two regions?

Guests of this session:

Zhang Mouji, manager of children's shoes, small caterpillar

Zhang Bin, general manager of Cong Shoes Co., Ltd.

Assistant to general manager of Quanzhou Hongfa shoe industry Co., Ltd., Fan Qihui

Bo Zhong planning Zhang Congwei

Theoretically complementary mode is established.

Reporter: in the field of children's shoes, Jinjiang children's shoes have begun to try to find resources complementation in Wenzhou, Guangzhou, Chengdu and other major shoe producing areas. This pair of pairs is beneficial to the two sides to integrate their respective production advantages on sports shoes and leather shoes, and form a complementary relationship. So, can the Jinjiang children's shoes industry cluster be clustered with the help of Shishi children's clothing and speed up the integrated development of shoes and clothing?

Zhang Mouji: in fact, many children's shoes in the Jinjiang River Basin have set up children's clothing research and development centers in Shishi, mainly for collecting fashion trends of children's clothing, collecting fabric trends, etc. Therefore, in the past two years, there are more and more contacts between mutual help and cooperation, and their own brand caterpillars develop some clothes for Fick, while Fick helps small caterpillars develop sports shoes and help them add children's shoes.

According to industry sources, there are several Quanzhou and Shishi children's wear brands have already tried small scale cooperation. The trend of cooperation between Jinjiang children's shoes and Shishi children's clothing is complementary. In the future, the two sides will also set up an independent team to take charge of each other's projects and take out their own shoes and clothing products.

Fan Qihui: at present, most of the brands in the field of children's shoes and clothing are only good at making children's shoes or children's clothing, and most of them have large limitations and have not yet achieved industrial integration. In Jinjiang, where sports shoes are popular, most of the children's brands are mainly children's sports shoes.

In the past two years, Jinjiang children's shoes brand, which is in the forefront of the domestic children's shoes market, has been developing rapidly and has launched the children's clothing project at the same time.

The reason is very simple. In the process of developing the sports shoes industry in Jinjiang as a powerful sports goods industry, the children's shoes enterprises in Jinjiang have long realized that only by entering the field of children's clothing and going through the historical process of the integration of shoes and clothing can we finally complete the transition from a single child shoe industry to a comprehensive children's products industry, and we can really accomplish the transformation from the brand of children's shoes to the brand of children's products.

Therefore, I believe that the two industrial clusters of Jinjiang children's shoes and Shishi children's clothing will also go through the integration of resources, so that they can create a large Quanzhou children's products industrial cluster. {page_break}

Integration of resources depends on matching.

Reporter: how can we learn from each other's advantages and make good use of the advantages of Jinjiang Shishi children's clothing industrial cluster?

Zhang Bin: for example, in the field of children's shoes, the production base of domestic sports shoes and children's leather shoes is concentrated in Fujian Quanzhou and Zhejiang Wenzhou and Sichuan Chengdu respectively. Over the past decade, the development of children's shoes has also formed their own characteristics. Nowadays, the brand of Jinjiang children's shoes promotes the formation of the OEM trend between the two sides in search of leather and sports products.

At present, the brand of children's shoes in Jinjiang is actively promoting the integration process of shoes and clothing. Therefore, the integration of clothing and footwear resources superiority is also the trend of the times.

Like Sichuan Chengdu leather shoes craft word-of-mouth best, broken children's boots have been recognized by the entire leather shoes industry, but there is a lack of Guangzhou and Wenzhou's taste. As an enterprise, we should analyze clearly our product structure and make full use of the resources that we match with ourselves. Like a customer on our side, their north line market is well done, and Sichuan shoes are recognized in the north. These specific problems should be considered before seeking strategic cooperation to avoid duplication and waste of resources.

However, I think the integration of clothing and footwear should follow this principle. Guangzhou children's clothing is full of fashion and flavor. But the stone lions are adjacent to Jinjiang and take the leisure route. From the point of view of collocation, it is quite consistent with the positioning of Jinjiang leisure sports children's shoes.

Zhang Cong Committee: theoretically feasible, but why the complementarity is not obvious now, there must be some internal reasons. Maybe the industrial chain of Quanzhou Shishi children's clothing is not sound enough. Maybe there is a lack of corresponding driving atmosphere, which needs the government and the association to take the lead. All these need us to find out the reasons and promote the solution.

However, personally feel that Shishi children's clothing is still dominated by foreign trade, the main brand development is very few, and the idea has dropped the team, temporarily unable to keep up with the brand atmosphere of Jinjiang children's shoes, which may also be a source of resource inequality. It is worth mentioning that Shishi garment industry cluster is famous for its traditional weaving. Jinjiang children's shoes can make full use of this advantage to supplement this category.