Mcglaughlin Pushes 29 Yuan T-Shirt To Fight Price War With Everyone.

April 22nd, after Dangdang launched the 35% off price war in the field of books.

Recently, it has launched 29 yuan.

Promotional activities, prior to

29 yuan T-shirt pricing is similar, which may mean that clothing B2C is also ready to emulate Jingdong and Dangdang, playing a price war.

Tencent technology from

Hundreds of websites are seen.

The price tag is 29 yuan, which is different from the guest shirt.

The patterns are different, basically taking the refreshing route of literature and art, while Mcglaughlin's T-shirts are more varied in style.

And so on, the pattern on T-shirt also has many styles: cartoon, stripes, European and American wind.

In addition, Mcglaughlin also introduced a number of basic T-shirts, which only have different colors and styles.

according to

Insiders say that the lowest price of basic funds can attract more new customers to come to buy, in order to promote these basic funds.

For each style, several models, dozens of different collocations, and dozens of high-definition photos are used to show each piece of basic money.

Analysts say that sales of products that are priced very low are actually a marketing strategy of clothing B2C, which attracts customers to buy on their platforms. The average customers will not stop buying only one or two T-shirts, instead they will buy more products, which is the same as the supermarket's "everyday low price" principle.

It is reported that

Not only is the price of clothing similar, but also in terms of the style of clothing, they can expand each other.

In terms of services, competition is more intense.

How to use products to attract customers and create a good shopping experience has become the key to the success of the two enterprises.

Gu Beichun previously said that unlike many other platform based websites, Mcglaughlin had many private brands, which accounted for a large portion of sales, which ensured better gross margins.

Mcglaughlin has introduced the third party brand in recent years, hoping that the third party brand and its own brand will develop evenly.

He also believes that if B2C companies only make platforms, gross margins will be deplorable and suffer from brutal price wars.