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How Should The Clothing Industry Economy Get Rid Of The Climate Restraint Curse?

2011/4/22 14:25:00 84

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Fashion Industry Climate Curse Low Carbon Management Concept

material

Consumption level

Although the continuous upgrading of clothing products has made the basic functions of clothing products from the basic functions of concealed and warm to emotional, cultural and fashion consumer goods, clothing manufacturers and operators who have modern information, equipment and manufacturing environment have found that no matter how they innovate their business models, create new marketing concepts, research and develop products, package and promote brand culture, study the popular information of market information, and the operation and development of enterprises, it is always difficult to get rid of the constraints from nature.

Last year, it was a hot topic.

Millennium Arctic

"Let's say that manufacturers and dealers who lost business opportunities in the last winter began to hoard winter clothes. As long as the roaring cold wind was blowing together, the businessmen who wanted to take" extremely cold "business opportunities felt warmer.

Facing the cold winter and global warming, the "hundred years of extreme heat" has been said, so that more clothing enterprises are tortured restless, and even fail to make decisions on the basis of regular time nodes.

As a core of the Chinese culture belief system, "heaven" is widely regarded as the natural and natural universe for human existence, while for the clothing manufacturing industry, "heaven" is narrowly defined as season and climate.

The production and operation of the clothing industry is mostly carried out according to the change of weather and the law of consumer demand for clothing, and the implementation of the anti season plan. With the increasingly serious environmental pollution, the earth has irreparable influence on nature. The extreme climate has constantly changed the natural laws formed over the past hundred years.

The traditional clothing season is not entirely determined by climate change. The rules of stocking habit are disturbed by global warming.

We should rethink the changing nature of the heaven so that we can master the initiative in production and management in the scientific response to changes in nature, and re recognize that China, as the world's largest producer of clothing, consumption and exports, is an important responsibility for promoting the energy conservation, consumption reduction and environmental protection of the international community.

It is undeniable that the carbon emissions in clothing manufacturing and

Deep processing

Finishing pollution, excessive packaging of clothing goods, pollution of clothing exhibition, promotion of clothing, waste of clothing marketing, and a large number of discarded articles brought by excessive consumption of clothing have an inescapable responsibility in the global warming of environmental pollution.

Only focus on the production of products, only focus on the shape of consumers, do not study the changes in the consumption environment, and ignore the added value of clothing culture. Many Chinese clothing enterprises are still sticking to the traditional product economic mode, which seriously restricts their pformation to the brand economy.

　　學(xué)習(xí)氣候經(jīng)濟(jì)，幫我們重新認(rèn)識賴以生存的大自然，客觀分析嚴(yán)重影響服裝業(yè)經(jīng)營決策的自然氣候現(xiàn)狀，以便我們更加關(guān)注環(huán)境的變化，更加珍惜大自然帶給我們的種種情緒感受;學(xué)習(xí)氣候經(jīng)濟(jì)，幫我們重新審視自己的經(jīng)營發(fā)展行為，深刻認(rèn)識作為世界服裝制造大國在推動低碳環(huán)保中的責(zé)任和義務(wù)，以便我們自覺融入生產(chǎn)、經(jīng)營、消費的低碳經(jīng)濟(jì)中;學(xué)習(xí)氣候經(jīng)濟(jì)，幫我們重新認(rèn)識傳統(tǒng)的制造文化，重新認(rèn)識低碳環(huán)保的流行理念，以便我們摒棄過度設(shè)計、過度加工的陋習(xí)，在經(jīng)營、消費服裝最本質(zhì)的價值中提升產(chǎn)業(yè)的時代發(fā)展水平;學(xué)習(xí)氣候經(jīng)濟(jì)，幫我們重新依據(jù)自然變化規(guī)律更科學(xué)地制定經(jīng)營決策，從而抓住國際時尚變化的發(fā)展趨勢，加大科技創(chuàng)新綠色制造，建立全新生產(chǎn)美學(xué)觀的力度，將低碳制造、低碳營銷、低碳著裝締造成一種產(chǎn)業(yè)行為、一種時尚情感、一

A way of life and a spirit of the times.

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The author believes that Chinese clothing enterprises can enhance their innovative ability continuously, change the way of industrial growth, speed up the pace of development, and fulfill the responsibilities of the times entrusted by nature.

Vigorously develop scientific recovery and regeneration of clothing fibers.

With the soaring price of textile raw materials and the increase of the inventory of garment enterprises, it has become an urgent environmental protection and low carbon strategic project for the garment industry to increase the recycling strength of R & D clothing recycling fibers.

Positive innovation

Low carbon management concept

。

Advocating low carbon manufacturing culture, low carbon Expo culture and low carbon marketing culture, focusing on the leap from "made in China" to "Chinese design" and "made in China" under the new values, combining material creation with cultural creation, and promoting the core competitiveness of the brand.

The profit to the clothing industry's vein logistics.

From the point of view of value utilization, we should carry out effective, effective (including social benefits) information research, recovery, sorting, purification, purification, incineration and burying of waste sources to their processing and processing sites, so that useful substances can re-enter the circulation and circulation of logistics.

Fashion bank.

Taking the fashion brand as the center, organizing the consumer groups to store the surplus fashion in the wardrobe centrally, implementing the exchange of consumption, expanding the added value of clothing, and reducing the pollution caused by the waste of clothing and clothing.

How can China's garment industry sublime into an urban fashion industry convey the concept of industrial development in the upstream and downstream industries in learning the climate economy and fulfill the responsibilities of the industrial era? Take the innovative low-carbon consumption as the engine and the new driving force for the development of the industry, convey the fashion culture of green marketing to the dealers, show the hope of the enterprises to rise continuously to the competitors in the competition, show the charm of brand fashion and charm to rational consumers, and express the belief that the Chinese clothing is climbing the commanding heights of the international market to the world. There are many problems that we need to reflect on.