China's Scarf Market Has Great Potential For Development, But The Phenomenon Of Homogenization Is Serious.

On the Shanghai international fashion week, which has just come to an end, it has been wandering around in the 2011. Edge of dress And as a collocation. scarf The product is on the T stage as the leading character. Data show that the world's four largest fashion capital, as well as Tokyo, Hongkong and other cities (including accessories, headwear, chest ornaments, ornaments, etc.) total annual trade volume of nearly US $100 billion, China's female accessories per capita share is less than 7%. In China, the consumption of women's ornaments in 2005 alone exceeded 140 billion yuan. According to experts, the percentage of female jewelry will increase from 7% to more than 55% in 2012. As a major item in jewelry, the market potential of women's ornaments is huge.

Wang Zhenglian, general manager of Shanghai Jiaren silk Co., Ltd., said the scarf is not only a warm product, but also a magic weapon for decoration. A scarf can be changed into a hat, headwear, shawl, clothes, skirt and vest. It is the most feminine single item in all accessories. The 15-64 year old population in China is 887 million 930 thousand, with a male to female ratio of 106.74:100 and a female population of 4 billion 173 million 294 thousand and 500. An adult woman buys an average of three scarves per year, and each scarf has an average of 200 yuan to calculate. China has a 250 billion market scale. There is no reason why the market is not big.

Scarves have always played an ornament role as the derivatives of the clothing market. But with the improvement of people's living standard, the seemingly small scarf industry can create significant economic and social benefits. It is understood that at present, a scarf with strong Chinese elements in the market sells for 5000 yuan, which is rare in China's scarf Market. In Shanghai's bustling business district, a less than 90 square meter "scarlet beauty" scarf shop sales can even exceed 100 million. According to the insiders, the "extraordinary beauty" has developed into a leading brand of scarf industry in recent years. The rise of the brand of "the beauty of the world" has filled the scarcity of the scarf Market in China, and China has produced a scarf brand that can compete with the international brand.

Industry experts say, the existing scarf Market is mainly distributed at both ends, leading the fashion price trend is the major international one and second line brands, but scarves are only appendages of enterprises. While the other end is small shops and wholesale markets, which are all over the streets and lanes. Although the products are abundant in the whole market, the concentration of brand products is very low, and the industry lacks the leading brand. Because of the low labor force and low entry threshold, the domestic textile market has been fighting continuously and vicious competition has been frequent. If there is no star brand in an industry, the industry can not grow up. With the star brand, under the leadership of the market leader, everyone is developing well together. This is a good thing for all. "

Talking about the secret of the great wealth of small scarves, Wang Zhenglian said that the "beauty of the world" has used an international perspective to integrate the inspiration from Oriental Aesthetics and give the product new cultural ideas. There are a number of scarf products combined with China's long history and culture, integrating the four famous embroideries of China, and some of the surround products from mysterious foreign countries. India uses natural environmental protection printing and dyeing technology to integrate traditional exquisite craftsmanship with the French royal culture and art. In addition, a number of accessories have been invited to join senior designers at home and abroad. Among them, the surround products are integrated into the ink of the Impressionist artists. Vogue The style caters to many fashionable consumers.