Mainland Shoe Faces Transition Juncture &Nbsp; Prospects For Cross-Strait Cooperation Are Broad.

April 21st hearing, the thirteenth China mainland (Jinjiang) International Conference opened in April 18, 2011 Shoe Expo Lin Zhaojie, chairman of the Taiwan footwear industry association, said in an interview: "because of the labor and raw material factors, the footwear industry in mainland China, including Jinjiang, is facing the juncture of transformation and upgrading. Only with transformation and upgrading, can we improve the added value, and there is a way out. Taiwan The shoe industry has rich experience, so the cooperation space between the two sides of the footwear industry is very broad.

"The exchanges and cooperation between the two sides of the Taiwan Strait have been very close and more powerful than 10 years ago. Jinjiang The shoe Fair is an important platform for the exchange and cooperation between the two sides of the footwear industry. It is also an important achievement jointly created by the footwear industry across the Taiwan Strait.

According to Mr. Lin, who frequently travels across the Straits, Taiwan is one of the world's most developed footwear industries, and has the world's leading edge in R & D, professional design, and manufacturing level of shoe leather machinery. Jinjiang is a famous shoe market both at home and abroad. The shoe industry has a large scale and a complete industrial chain.

"In fact, the exchange and cooperation between the two sides of the footwear industry has been very close to it 10 years ago." Mr. Lin said, "the sense of touch of Jinjiang businessmen is very sensitive, and they are very bold. When looking at the shoe making machinery in Taiwan, they use cash to buy it."

Taiwan counterparts saw business opportunities. The second shoe Fair held in Jinjiang in 2000, Taiwan footwear industry counterparts began to participate. In 2006, the footwear industry association of Taiwan and Taiwan Machinery Industry Association became the support unit of Shoe Expo for the first time. In those days, 36 Taiwan footwear traders first appeared in the shoe fair, which produced a great response on both sides of the Taiwan Strait.

In 2007, the shoe fair first held the "cross-strait college student sports shoes design competition", becoming a platform for outstanding designers on both sides of the Taiwan Strait. So far, it has held 5 consecutive sessions.

Since the eighth shoe fair, the Taiwan pavilion has been set up independently, marking a new stage of cooperation and exchanges between the two sides of the Taiwan Strait. After that, the footwear industry in Taiwan changed from a single enterprise exhibition to a trade association exhibitor, from a single product display to the whole industry chain, such as shoe machine, shoe material and shoes products. From trade to technology, market cooperation and cooperation, the cooperation between the two sides of the footwear industry has risen to a higher level.

It is through the concentrated display of the strength of the famous shoe machine brand in Taiwan that the cooperation space of shoe machine, shoe material and finished shoe enterprise across the Taiwan Strait has been further expanded and fruitful. And the footwear industry in Jinjiang has grown stronger and stronger since its exchanges and cooperation with Taiwan. At present, there are more than 3000 footwear enterprises in Jinjiang, nearly 200 thousand employees, and the annual output value of footwear enterprises above designated size is RMB about 50000000000 yuan, and Jinjiang has become the world's largest production base for moving shoes. The annual output of tourist moving shoes occupies 40% of the whole country, accounting for 20% of the world's total.