Online Shopping Coupons: How Much Is A Little Bit Of Trouble?

Last month, Ms. Xu of Beijing citizen Dangdang When the Internet bought 200 yuan and 100 books, she bought 200 yuan books. However, when she went to the website, she found that she had to buy at least 250 yuan for the 100 yuan coupons that she had returned to her account. consumer coupon Let her complain incessantly.

"Shopping coupons" first appeared in the activities of various shopping malls and offline businesses. Promotion A means. Approaching all major shopping malls in the country, activities like "100 full 100" and "full 300 sending 150" are common. Especially at the end of the year and holidays, similar "shopping coupons" activities are popular. However, in fact, "shopping coupons" may not be cheap, but will make consumers fall into a circular consumption environment. Nowadays, with the continuous growth of e-commerce, the "shopping coupon" has also sprung up in the field of online shopping.

In nature, online shopping return tickets are the same as shopping mall coupons, and consumers can not escape the dilemma of circular consumption once they fall into it. Legal experts say that online shopping restrictions restrict consumers to continue spending on specific websites, which is also suspected to infringe on consumers' right to know and to choose. Therefore, consumers should consume rationally so as not to fall into the "coupon trap" in the Internet.

In fact, as early as in the past few years, "shopping coupons" has triggered a heated debate in the legal profession, and the price department has also planned to stop this coupon. The Beijing municipal commercial bureau has announced to the public the regulations on the promotion of Beijing commercial retail business units, which explicitly prohibits the sales promotion activities that businesses are keen on in recent years. However, to date, the behavior of coupons has not been suppressed. Anyway, from the line to the line, the tenacious force that keeps pace with the times is ironic in the relevant regulatory departments.

From the perspective of consumers, Amoy is the guiding ideology of shopping. However, in the face of dazzling variety of coupons, consumers are like fog, do not know what to do. Regulators do not stop one day, consumers are entangled. However, just as consumers are being confused by shopping and returning tickets, the formula of shopping coupons announced by consumers' Association timely is really intimate. In the future, we will use the formula to figure out the issue of the coupons again. Let's see what kind of trouble it is: the actual consumption amount (the actual consumption amount plus the total amount of the rebate) = discount. Take 100 to 50 as an example, if consumers just buy 100 yuan, then 100/ (100+50) =0.66 can get 34% off; if you buy 199 yuan, it will be less than 20 percent off.