Anta Basketball "Pyramid" Strategic Mode Unveiled At Shoe Fair

In April 18th, the thirteenth China (Jinjiang) International Footwear Fair opened in Jinjiang, Fujian. As one of the leading sports brands in China, Anta unveiled the "professional basketball" image in the shoe fair, with the design of the players' dressing room as the inspiration area, relying on NBA. CBA The CUBA mode of basketball resources in Pyramid has become the highlight of the exhibition.

　　 Anta Basketball

The rise of the "Pyramid model"

The Anta Pavilion of this year's shoe fair shows its unique basketball resources with the theme of basketball. This is exactly the epitome of Anta's active involvement in basketball. Since Anta launched the basketball strategy in 2004 and started sponsoring China's top basketball tournament CBA, it has been 6 years and has continued to 2012. Anta has been praised as "the engine of China's league tournament" because of its contribution.

In fact, 2009. Anta As a strategic partner of CUBA, 700 universities and 1200 teams have formed a large group of college students, providing a broad public platform for Anta's basketball development. Thus, CBA and CUBA have built a solid foundation for Anta basketball "Pyramid mode". In 2010, Anta signed NBA superstar Kevin Garnett, plus Anta, another NBA signing star Lewis Scola, both became the Pyramid tip of Anta's whole basketball marketing strategy, and a powerful booster for Anta's basketball development. At this point, Anta basketball "Pyramid mode" construction was completed.

Garnett and Scola

"Changing room" appears at the shoe Fair

The exhibition area of Anta is displayed on the theme of its comprehensive and professional basketball resources. The exhibition hall has a modern sense and a sense of technology. There are small indoor basketball courts in the exhibition area. POP, a huge player on both sides, creates strong basketball atmosphere and feelings for visitors. The other part of the showroom is a product display wall with the players' dressing room as the template, which includes the equipment display of two NBA stars Kevin Garnett and Luis Scola as well as the display of CBA and CUBA products. In the center of the exhibition, Kevin Garnett's five war boots are displayed, representing the highest technology of Anta basketball products. The appearance of the Star Wars boots attracts many visitors to take photos.

After the long-term shaping of professional events, the professionalism and the spirit of Anta basketball have been deeply rooted in the hearts of the people. China is one of the largest and most potential basketball markets. With the growth of the domestic basketball market, under the Anta basketball "Pyramid mode" strategy, Anta will provide more and better products and services for professional and popular basketball.