Anta Basketball "Pyramid" Strategic Mode Unveiled At Shoe Fair
April 19th hearing, April 18th, thirteenth international
Shoe Expo
The curtain was opened in Jinjiang, Fujian.
As a leading sport in China
brand
One of Anta's appearance as a professional basketball player in the shoe fair, the exhibition hall inspired by the players' locker room, and the use of
NBA
(micro-blog), CBA, CUB basketball resources to build the "Pyramid" mode has become the highlight of the entire exhibition.
The rise of Anta basketball "Pyramid model"
The Anta Pavilion of this year's shoe fair shows its unique basketball resources with the theme of basketball. This is exactly the epitome of Anta's active involvement in basketball.
Since Anta launched the basketball strategy in 2004, it has started sponsoring China's top basketball tournament CBA, which has lasted for 6 years and lasted until 2012. Anta has been praised as "the engine of China's league tournament" because of its contribution.
In 2009, Anta became a strategic partner of CUBA. 700 universities and 1200 teams made up a large number of college students. It provided a broad public platform for Anta's basketball development.
Thus, CBA and CUBA built a solid foundation for Anta basketball "Pyramid model".
In 2010, Anta signed NBA superstar Kevin Garnett and Anta, another NBA signing star Lewis Scola, both of them became the Pyramid tip of Anta's whole basketball marketing strategy, and a powerful booster for Anta's basketball development.
At this point, Anta basketball "Pyramid mode" construction was completed.
Garnett and Scola "locker room" unveiled at the shoe Fair
The exhibition area of Anta is displayed on the theme of its comprehensive and professional basketball resources. The exhibition hall has a modern sense and a sense of technology.
There are small indoor basketball courts in the exhibition area. POP, a huge player on both sides, creates strong basketball atmosphere and feelings for visitors.
The other part of the showroom is a product display wall with the players' dressing room as the template, which includes the equipment display of two NBA stars Kevin Garnett and Luis Scola as well as the display of CBA and CUBA products.
In the center of the exhibition, Kevin Garnett's five war boots were displayed, representing the highest technology of Anta basketball products. The appearance of the star boots attracted many visitors to take photos.
After the long-term shaping of professional events, the professionalism and the spirit of Anta basketball have been deeply rooted in the hearts of the people.
China is one of the largest and most potential basketball markets. With the constant growth of the domestic basketball market, under the Anta basketball "Pyramid mode" strategy, Anta will provide more and better products and services for professional and popular basketball.
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