Self Positioning Of Marketing Managers

How to position your work directly affects the achievement of your work in the sales process, if you are Administration People, then their positioning will affect your work objectives, management direction and the ultimate career pattern. Now let's talk about it. Marketing The positioning of managers.

First, position yourself as an information researcher.

1. information society, information It is profit. Information is effective. If the enterprise makes correct decisions, marketers can adapt to the market changes. They are more targeted in price, product and service. How many enterprises are driven by machines, and how many classic cases are the credit of information.

2., information is timely and accurate, that is to increase profits; to lag behind is to reduce profits, and to reduce profits is to lose money.

3. be sensitive to information and open your mind. Receive carefully and handle properly.

Accept information must be sensitive, eyes, ears, nose, tongue, heart, up, down, left and right, everywhere is information, your mind is open, information will expand, and then screening, your effective information will naturally increase. Otherwise, if you shut yourself up and build your ground, then narrow the information and you are preoccupied with it, then you will never get anything valuable.

4., with the ability to analyze information, find the core information in all kinds of things, eliminate the false and retain the truth. There are more information and more filters. You have to learn to analyze information everyday, not to bring it into practice. Finding the core information and finding the core meaning of the information is the highest value embodiment of the information researcher. Investigation is not a research, it is a mouthpiece, it only studies that cannot be investigated in real time, it is an old pedant.

Two, position yourself as Minister of foreign affairs.

1., our work is inseparable from the environment: the industry and Commerce Bureau, the Inland Revenue Department, health and epidemic prevention, quality supervision, consumer associations, and other related units. The living environment of marketing managers is not a vacuum, but rather difficult. It is impossible to leave the support and protection of the outside world. You have to check the tax today. You have to pay for the check tomorrow, and check the environment the day after tomorrow. Being a good minister of foreign affairs is no more than an extra job. It is a need for marketing managers to strengthen their understanding.

2. communication with customers is endless.

A: understands customer psychology, operation, future development, deep demand and so on, so as to know the root of the matter. Marketing work can not be separated from customers of various channels, and communication with customers can be said without end. When the policy is understood and communicated, the more content you can communicate, the more likely you will be able to identify with each other. The more information you have, the more competent you will be for managers to make decisions and cooperate. If you are aloof and aloof from customers, you must be an unqualified marketing manager.

B: constantly makes use of every opportunity to publicize enterprises, products, policies, and promote enterprise culture. Communication is always two-way. While understanding customer needs, our marketing managers have responsibilities and obligations to clarify our needs, introduce our enterprises, our culture and rules. Use opportunities to publicize enterprises, publicize products, propagandize policies and win customers' approval. In this way, your foreign minister's duties can be accomplished. In the contemporary world, the ministers of foreign affairs are important cabinet members. Our marketing managers, standing in this perspective, may be more confident and more able to appreciate the sense of achievement in marketing.

Three. Position yourself as housekeeper.

Now many enterprises are HACCP certification in production. The core of HACCP certification is the control of key points. So where is the key sales control point, it is nothing more than promising goods, good money and good management.

1, goods are products, {page_break}

We should be optimistic about quantity, quality, increase and decrease of product items, price management, purchase and sale, new product promotion and so on. No matter what kind of goods you see, you are holding an important key control point. If the goods are chaotic, the other possibilities are not clear.

2, money is money, capital, expenses and accounts receivable. Management of income and expenditure. The result of marketing is the realization of benefits. Without effective management of money, efficiency is a mere armchair talk. The marketing process has lost its practical significance.

3, people are our employees. It not only carries out process management and performance management assessment, but also promotes learning and growth in life and promotes it. Pay attention to their attitude towards work and life, care for health, conduct training and study. People are resources and resources can not be duplicated. If you can understand this, your management level will be improved a lot. Marketing is really a higher level.

Four, position yourself as a market forecaster.

1, from the choice of customers, we must meet long-term development and future interests. We should make reasonable choices in terms of customer type, customer scale and customer reputation. These choices should match our sales targets, production conditions, sales and service capabilities, etc. We have to have market forecast so that we can have sales preparation, so that there is no risk of blind riding.

2, the trainers should have some predictions in their work. According to this person's situation, he is expected to be a managerial talent, a business type talent or a compound talent. In order to adapt to the future development of our marketing work, we must train ourselves according to the actual situation.

3, when formulating policies and plans, we should consider the long term, with corresponding foresight and foresight, which can not meet the needs at a time and have a vision for development. It can analyze the basis from the known information, find the law, anticipate the market demand change, prepare for the rainy day, and take preventive measures.

Diligence aims at ambition and focuses on distance. As long as you focus on the logical relationship of marketing, the level of judgement and prediction will become stronger and stronger.

Five, positioning ourselves as general managers, we should always pay attention to the efficiency and effectiveness of our work.

As a marketing manager, you should look up to yourself, have a high degree of breadth and regard yourself as a "general manager". The general manager must be responsible for efficiency and efficiency.

"Efficiency" is a core of management and efficiency to management. Effective solution is to drag on but not to do anything. A man has something to do, but something to do. Preparations are made beforehand, control in matters, and feedback afterwards. As a general manager, the position of management must be high, the field of vision should be broad and the execution should be thorough.

"Efficiency" is the foundation of management and operation. It is necessary to benefit from operation. Business is constantly opening up money. For example, we should increase the proportion of product structure with higher gross margin, increase sales, increase customers, increase single transaction volume and transaction frequency, recover accounts in time, reduce the proportion of stock and so on. In addition, we should reasonably control the "money out", such as avoiding blind expenditure, practising economy, and controlling the cost of system.

The result of no benefit is equal to the waste of the process. The combination of two effects is invincible. Long term and healthy development of marketing work.