The Leading Brand Of Domestic Casual Wear Industry -- Semir Eight

Prospects for development

Semir group - Business Strategy:

Since its inception, Semir has devoted itself to the virtual production, ingeniously applying the management thought of "borrowing the ship to sea" and "borrowing the chicken and laying eggs" in the enterprise practice, taking the lead in the Pearl River Delta and the Yangtze River Delta to integrate a large number of manufacturers with strong production capacity, strong technical force and excellent product quality.

Up to now, there are more than 130 families.

Automatically joined in the Semir supply chain.

In 2001, Semir began to popularize the ISO9002 quality system certification and certification and ISO4000 environmental management system certification and certification in the supplier system, so that the quality management level of production enterprises is directly in line with the international advanced level.

The company is actively pursuing quality based.

We should make full use of the intangible assets of Semir brand, and mobilize tangible assets to integrate social resources with intangible assets, and form a strong sales network with brand as the leader and franchising, so as to achieve scale operation and rapid expansion.

In 2001, Semir established the business idea of "the river is full of water and the river", and launched a series of win-win and win-win market development policies, which greatly encouraged the enthusiasm of the franchisees to open large stores and open more stores.

The number of large stores has increased significantly.

So far, Semir has sold more than 5000 stores and cabinets across the country, and has launched an international journey in Russia, Vietnam and other countries.

The huge market network provides a solid guarantee for Semir culture to travel all over the country and to the market.

In recent years, the group has followed France.

The company, Korea Color Association, Shanghai Donghua University and Zhejiang Sci-Tech University have formed strategic cooperation partners at home and abroad, and set up the design and development center and technology center of Semir. They have always been committed to the perfect combination of internationalization and localization, fashion and popularity.

At present, Semir's products have been covered.

And so on 21 big series.

In July 2003 and January 2005, Semir hired Nicholas Tse, the emperor of Hongkong, and TWINS, a beautiful girl idol group in Hongkong, to jointly interpret the brand leisure style of "what to wear", so as to better spread Semir's advocating of youthful vigor and flaunt youth's brand proposition.

While making good progress, Semir group does not forget to repay society.

Semir has always been enthusiastic about public welfare undertakings, donating money for the disabled, teaching for the children who are out of school, giving generously to basic education in poverty-stricken areas, finding jobs for laid-off workers, offering love for the masses in the disaster area and preventing and treating them.

"Epidemic infectious diseases and advocacy of heroic social climate sponsorship fund"; in the past more than 10 years, Semir has donated about 62000000 yuan to the community and set up a good corporate image to shoulder social responsibilities.

Semir has been adhering to the "

The aim is to adhere to the path of growth and growth, and sincerely create the most dynamic and competitive leader brand in the domestic young market.

 

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