Garment Industry Terminal Display Can Not Be Ignored
In a sense, all sales
product
Or service.
terminal
Stores can be called stores.
Clothing brand
Stores are developing at an unprecedented speed, and the marketing concept of "winning the terminal" and "channel is king" has become popular in the industry, which further illustrates the importance of terminal performance.
Similarly, the familiarity of the clothing brand of the terminal consumer group comes first from the overall layout of the enterprise brand terminal store, the display and display of the products, the unforgettable experience of the consumer environment and the high quality standard service.
The author of clothing store products
Display and display
Discussions and exchanges with familiar people in the industry always feel that the principle of commodity display is to place products at specific locations and display them in front of customers according to certain arrangement.
The following principles should be grasped in the exhibition: customer centered.
In order to really attract customers' attention and arouse their interest, it is necessary for customers to understand and see the exhibition's contents and outstanding features, especially considering the potential needs and interest points that customers do not realize. That is to say, the key to display the exhibition is to highlight the "spot", so as to form a "selling point".
Pay attention to artistic techniques and ingenious conception.
It shows the style and personality of the commodity, interprets the business philosophy and embodiment of the enterprise and brand, and reflects the value structure and reputation of the commodity in form, content and means, so that customers can choose and buy products in the knowledge, voluntariness and happy mood.
Emphasize individuality and avoid duplication.
To create a shopping atmosphere, we need to create a comfortable and pleasant shopping environment. We need to design the overall atmosphere of the store, including window design, lighting and lighting, color application, POP advertising application and background music.
Toffler, an American futurist who once predicted the arrival of the third wave, predicted that the next step in the service economy is to experience the economy. People will create more and more economic activities related to experience, and businesses will win by providing experience services.
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