The Rose Rule Of Female Entrepreneurs

　　 I am the manager first, then the woman. -- Kari Fiorina

A few days ago, Hurun released the world's 100 rich list in 2010. The list shows that the Chinese female billionaire ranks first in the world, and 11 of the 20 female riches with 1 billion dollars in the world come from China.

For a long time, in the field of wealth, the most influential men are men. Even today, men who are known for their wealth all over the world occupy an absolute majority. In many people's mind, women can only assume some unimportant roles. Once women are combined with self-made people, they will usually become "Cinderella" fairy tales in the minds of the public. But today, Chinese women entrepreneurs have given the world an answer with their own achievements: "Chinese female entrepreneurs are definitely the world's leading companies, and there are no second women entrepreneurs in the field of wealth creation to catch up with them."

　　 Her age 

In fact, both China and foreign countries, successful women entrepreneurs are respectable. McKinsey's survey of nearly 100 women executives in different industries in the world shows that these women leaders share some common qualities and characteristics: seeking the meaning of work; even experiencing setbacks, they can enjoy the world; dare to advance and seize unexpected opportunities; more importantly, they can manage their roles in managers, wives, mothers, daughters and so on. These are the key elements of the rose rule.

Women's natural instincts, understanding, flexibility and coordination determine their strengths and strengths that men can not match in leadership. This is an era when the stepmother society has given women enough space to develop. Women use their talents to build a new wealth structure on the social platform that relies on creativity. Although this looks a bit like an oversized hat, the advantage of women over men is indeed coming.

According to a survey conducted by the Women Entrepreneurs Association, the loss of women entrepreneurs is only 2%, which is 1.6 percentage points lower than the 3.6% of the average corporate deficit, and the rest are profitable businesses. Moreover, the proportion of profitable enterprises is 7.8% higher than that of male entrepreneurs, and 4.3% of enterprises are flat. Thus, once the female entrepreneurs start the project operation, they will finish it with great fear and make it profitable as much as possible.

Among the newly established SMEs, the success rate of female entrepreneurship is relatively high, and about 80% of the newly successful entrepreneurs are women. Women will no longer be constrained by traditional entrepreneurial fields, but will enter the competitive male world without fear. They will compete with men and stand out and become the new wealth women who adore.

In terms of the scale of the project of female entrepreneurship, although there are hundreds of millions of big projects, there are generally millions of enterprises. On the one hand, it is related to women's psychological stability. On the other hand, compared with men, women are less likely to get venture capital. The total assets of female entrepreneurs account for more than 10 million yuan, accounting for 72%, and the number of employees is below 1000, accounting for 88%.

Compared with men, women are more cooperative and better at dealing with interpersonal relationships and higher EQ, so female entrepreneurs set their sights on specialized service industries. From the perspective of female entrepreneurs, women entrepreneurs who engage in wholesale and retail trade and catering industry are significantly higher than male entrepreneurs, more than 16.6%; the proportion of female entrepreneurs engaged in social services and real estate industry is also higher than that of male entrepreneurs, which are 3.4% and 2.2% respectively; while the proportion of female entrepreneurs engaged in other industries is lower than that of men, and manufacturing industry is 9% lower.

When the society has gone from the ancient "strength era" that relies on physical strength to the age of knowledge economy or the information age, the physical weakness of women has been gradually weakened, and the quality of "EQ" shown by women is becoming an important characteristic of their success.

Men and women have different ways of thinking. Men are linear thinking while women are. Network thinking mode 。 As psychiatrists Schultz said, "because women's brains are not so partial to one side, they may be able to enter the same area of the two hemispheres. They are not like men. They see things as rigid and formal. It is because of their unique mode of thinking that they have their unique advantages, such as keen intuitive power, superb balance and coordination ability, outstanding contingency ability, careful calculation of business skills, excellent language skills, strong endurance, excellent sense of ability, long-term planning interest, cooperation talents, and rich feelings. {page_break}
 

　　 She challenged

Pyramidal life is not as pleasant as people imagine. Today, the female entrepreneurs of the two sons are tied up by their own businesses or careers. Who are they running the company for? What aspects should they focus on? When they get into these puzzles, their positions do not seem as good as the outside world looks.

This is the most intuitive feeling after we interviewed the female leader. So, what is their real life?

A recent study shows that 26% of female entrepreneurs believe that they work 24 hours a day, work 7 days a week, work day and night to get their jobs done well, 14% of women work with people in different time zones, or manage people in different time zones; nearly 20% of them are under pressure from working overtime, and many people do not even have a chance to breathe.

It is a real problem for many women to manage their personal lives while pursuing leadership.

The long marriage life of women entrepreneurs is not unique. Only a few of the leading women we interviewed were divorced, and most of the remaining marriages were over 20 years. However, work will deeply intrude on their marriage. Many women entrepreneurs have to divide their work and family life. They usually live in apartments, or travel from Monday to Friday, and do not go home until the weekend. "My family is used to seeing me from Monday to Friday." A female entrepreneur said to the new leader.

In the near future, female entrepreneurs may face more challenges. For example, companies will be increasingly dispersed all over the world, and the Internet promotes information flow and decision-making, which may make their future road more and more difficult.

But Parker's words seem to tell us that we need not worry about women entrepreneurs: "a smart woman takes 18 years to make her son a man." Women have long adapted to long-term thinking in the long history. They are preparing reliable countermeasures for the distant future crisis. "

　　 She is happy.

While accepting enormous challenges, they are also enjoying their lives. There are two main categories of female entrepreneurs who can really grasp the balance between work and life: the first is to draw a clear line between work and family life, and the family to restore their vigor and work without violating the family. The second category is the integration of work and personal life, eliminating the great tension between the two.

Zhang Lan, chairman of South Beauty, belongs to the first category. She said, "I firmly believe that the balance between work and life is possible, but to draw a clear line, I have a prevention line between work and family. I don't need my family to take part in business affairs.

The second example is Hu Chao, chairman and CEO of her company. Her husband gave up his red hot career and worked with her. Her idea is: "it is absolutely necessary to have a balance between work and life. If you don't have time to spend time with your family and friends, you can easily become lethargic. The boring life of treadmills is not suitable for excellent leaders and managers. Under the heavy pressure, people can not achieve the best performance. What does work life balance mean? It means that you can manage your time well. If a person does not manage his time well, he will be unable to manage anything. " {page_break}
 

　 Almost all of the women entrepreneurs we interviewed have their own " Rule of Rose ":

Rule 1: leave time for yourself every week. "I don't think a leader should be too dedicated. I often walk home from the company, which takes about 40 minutes, but in these 40 minutes, I can have time to think and think. We can't be completely controlled by work. "

Rule two: what brings you back to life every day? Many entrepreneurs rely on physical exercise and housework to revitalize themselves. "I often go to the gym to play table tennis. I am still a good gardener, and I am a good cook. "

Rule three: simple rules make your life organized. The trick to achieving a balance between work and life is to set clear rules. "20 years ago, I made two very simple rules for myself: no phone calls or phone calls at night or on vacation. It can make time for me to think about my family and stay with them. They are all I have. "

Rule four: take a serious vacation like work. "When the pressure is too high, most people swear to take the time to reduce the pressure once and for all. When it's time to relax, most people can't afford to invest in work, for example, when they are in a hot spring vacation. We must spare time to completely unwind the spiritual spring.

Rule five: there should be a "closed" period every two months. "I invented an extreme way of isolation. I have to find a lonely mountain village every year, even my family is not around. I will not bring anyone. I need to recharge my energy, which is not easy to do in cities or at work. I turned off my cell phone. Absolutely no one could contact me. "

Rule six: find your spiritual source. "Seeking physical, spiritual and career satisfaction can be condensed into 5 F beliefs, family, health, happiness, and company. The core of my Christian faith is "who am I". The first 3 F are my own code of conduct, giving me the best position in my role. Many leaders rely on spiritual values to lead the company.

These "Rose rules" of female entrepreneurs coincided with the "happiness balance theory" of Campbell, a famous psychologist. Campbell pointed out that people's happiness comes from the harmonious balance of three things in life: meaningful work, things you love, meaningful relationships, people you love, dreams and beliefs. Happiness is so simple that it comes from people's blending of three needs: occupation, relationship and spirit.