What Can The Alliance Of Industrial Resources Bring To The Clothing Economy?

from Winter clothes The fabric aspirations (China) group has only 120 looms manufacturing capacity, but they use 2000 of the resources of the Fabric Companies in the industry. loom Business in the year Sale The performance of 700 million yuan; the Guangdong, which has rich marketing resources, and the joint design of Korean fashion designers with creative design power, has created the brand of "brinfin" Golf dress. Xie Bingzheng, chairman of the brand, said with deep experience that the Chinese clothing brand should go to the world and rely solely on the strength of a single enterprise. Capital advantage In order to promote enterprise The rapid development.

Transformation mode, through horizontal resource integration and vertical and downstream industry chain integration alliance, to enhance industrial manufacturing efficiency and create new value system of industry has become the primary task of China's garment industry restructuring and achieving sustainable development.

　　 Assembling manufacturing power to enhance industrial efficiency

Although a large number of advanced international equipment have been introduced into China's garment enterprises, a large number of international popular fabrics have appeared in Chinese clothing brands. The excellent international production technology has been widely used by Chinese garment enterprises. The international advanced management concept has been adopted by Chinese apparel operators. The number of garments produced in China has exceeded the total output of the world, occupying 1 / 5 of the global market, but the manufacturing efficiency of China's garment industry is not the first.

How to make "made in China" into an efficient and high-yield brand? Chinese clothing is facing a series of important challenges, such as improving the manufacturing environment of the industry, upgrading the professional level and coordination level of all aspects of the industrial chain.

The author found that, with the rise of clothing market in recent years and the booming of wholesale demand, many garment enterprises in Wuhan are buying new equipment to expand their processing capacity. Hundreds of millions of dollars of fixed assets have been invested in a year, but with the emergence of factors such as labor gap and labor costs rising, many enterprises are experiencing a shortage of operating rate, and it is difficult for advanced manufacturing equipment to exert the best industrial social effect. The self integrated development mode makes the brand operation enterprises which are in the predicament of overcapacity and product processing outside the main body lack effective link interaction.

In the competition of industrial transformation and upgrading, a large number of "buyers brand" integrating resources advantages have emerged in the textile and garment enterprises in Quanzhou District of Fujian. They have completed the various links of brand production and operation with the best quality, the most economical and the fastest way, and improved their competitive strength with the professional alliances of design, planning, purchasing, manufacturing, packaging, logistics and marketing in the industrial chain. Gathering and integrating professional resources such as professional talents, not only promote the further division and refinement of the industrial chain, but also occupy and use resources most economically, so that the industrial efficiency level reaches the best economic status, thus making Quanzhou a famous city of 100 billion yuan in clothing output value.

The integration of industrial resources is a win-win process of integrating all sides to increase expansion, reduce operating costs, and seek new growth points in the transformation of product manufacturing and business mode. A manufacturing enterprise with first class equipment and past international brand OEM is actively looking for cooperation with domestic buyers. Poor brands can free up shop and dealer resources for outstanding brands, which can promote the adjustment and effectiveness of stock resources.

Brand enterprise's ability of industrial resource allocation has become the core element that determines brand competitiveness. Only by taking management standard and strength oriented enterprises as the center, taking benchmarking brand as the core, integrating industrial manufacturing power through resource integration, linking the capacity of small and medium-sized enterprises around the market demand, transforming the business model under the condition of asset ownership and equipment production unchanged, and closely integrating the upstream and downstream cooperative relationship, can we create the industrial chain of large textile and garment in the scientific division of labor alliance, and rapidly improve the efficiency level of China's garment manufacturing.