E-Commerce Standardization Helps Shoe Enterprises Reach The Peak Of Market

Because of the rising prices of raw materials and energy, the increase of human cost and other factors, the cost of production and operation has been increased, and the expansion of enterprises has been affected to a certain extent.

With the development of the economy and the maturity of the Internet,

Recently, the Ministry of Commerce and Beijing jointly sponsored the "2011 party Forum on e-commerce trading platform," the third party's e-commerce platform for trade promotion. The Ministry of Commerce and the city of Guangdong jointly issued the third party e-commerce paction platform service specification, and discussed the current development and hot issues of e-commerce in China, and encouraged the platform operators to establish a cooling off period system, allowing consumers to have no reason to cancel orders during the cooling off period.

Although the system has not yet been enforced, there is still controversy.

Such norms have really given the enterprises who are not complying with themselves but want to have a share in the e-commerce market. They also remind those enterprises who want to make achievements in this market. They should pay more attention to the consumer's experience and market rules. Only by abandoning the unhealthy market atmosphere and promoting the standardization of e-commerce can we build a healthy and orderly market trading environment, and ultimately promote the healthy development of domestic e-commerce.

Nowadays, many brand shoe enterprises have made preliminary attempts in the field of electronic commerce. Some have built up brand mall on the Internet, and the cooperation with the professional third party platform (shoemaking net) has gone ahead with the same trend towards e-commerce, and has achieved good results.

In order to better serve the target consumers, establish brand image and expand market share, shoe enterprises should reflect on the problems caused by recent online shopping, and formulate corresponding solutions, so as to prevent them from getting worse.

In e-commerce pactions, whether it is the purchase of enterprises or personal buying behavior, there is a certain degree of risk. That is to say, these consumer groups are always in the "blind spot" of consumer protection, unable to get a clear consumer protection commitment of platform operators, generally do not understand the information presentation and project system of shopping websites, some shopping online can not be saved, and invoices and electronic paction vouchers are still unable to effectively obtain.

Brand shoe enterprises should provide standardized online paction services, establish and improve rules and regulations on the basis of national laws and regulations, including platform trading rules, privacy and trade secret protection system, consumer rights protection system, dispute resolution system, and constantly enrich and improve in operation, and form an effective mechanism.

At the same time, we should reasonably protect the trading situation of consumers, provide relevant purchase vouchers according to the requirements, fulfill the promise of shopping to consumers, realize good faith management, and establish a good image of platform operators.

Secondly, ordinary consumers can not identify whether the sales platform is legal and the quality is perfect. Therefore, complaints on e-commerce platforms such as shoddy products, fake and shoddy, imperfect logistics and payment systems, and no after-sales service can be fulfilled.

In view of the emergence of this phenomenon, brand shoe enterprises should produce relevant business documents to online shoppers, and more importantly, the information displaying brand products online must be consistent with the physical objects, and can not make wrong displays of colors, proportions, etc., in addition, cooperate with efficient and regular logistics and payment agencies to improve pport efficiency and paction safety, and train consumers' satisfaction and loyalty with a full range of professional sales services, and actively promote "two marketing".

Of course, for e-commerce enterprises based on the third party platform, it is more necessary to standardize the operation with a strict system, and pay close attention to the operation of each process meticulously, so as to gain the affirmation of the market and partners and become the leader of the industry.

E-commerce is a new industry based on the application of information technology and the needs of economic development. It plays an important leading role in the overall and sustainable development of society.

In China, e-commerce is in a period of rapid development. Footwear companies should use e-commerce to create market wealth for themselves. We must actively promote standardization and consummate the details of every operation and operation, so that brands can stand out in the industry and reach the peak of the market.