The New Winter Bird'S New Product Is Happy Again.

 

11 to 13 days, Guirenniao In 2011, the new product conference was held in 2011. More than 3000 agents and distributors from all over the country gathered together to witness the surprise and shock of the new season's products.

　　
Reporters from the ordering site will see that more than 500 new products are distributed in the five major areas of life hall, city hall, comprehensive training hall, spare parts hall and network run hall. The product series and visual sense are strong. The whole new product pays more attention to life and fashion, and is unified in color, style and fabric. Design style And fashion product ideas. At the meeting, the bird also started the development goal of "fast strategy" based on fast, fast attack and happiness for the next three years. The responsible person of the company also focused on the resources allocation, channel strategy and channel action, retail management and the characteristics of winter shoes and clothing in the winter of 2011, respectively.

　　
New season footwear products covered Board shoes, running shoes, cloth shoes, comprehensive training shoes. And so on, focusing on the theme of "happy movement", with deconstruction as the design inspiration, integrating closely with Chun Zhenghe's modern elements, matching new geometric modeling, using pure lines and harmonious coloring blocks, as well as lightweight and softening technology, bright colors and strong contrast, making the products more fashionable, dynamic and comfortable, and also suitable for all kinds of comprehensive sports needs.

　　
Product innovation and change can no doubt meet the personalized needs of the market. Chen Zongrong, director of the footwear development center, believes that the source of "change" lies in the sports craze, the interaction of terminal products and the clear positioning of product image. Around the core of sports happiness, we will strengthen product research and development in six major aspects, including running, fitness and comfort, billiards and leisure, and launch a series of themes, such as "new generation of beautiful training" and "new British sports fashion", so as to tap the potential value of brand and product, and strive to achieve seamless integration of celebrity endorsement and product promotion.

　　
    clothing It is mainly reflected in the application of "form", "color" and "quality". That is, the shape of fashion, minimalism style design, lightweight and conducive to collocation, combined with brand Logo design elements, creating a variety of line design; color trend, this season is rich in color, style is also more diversified, both neon bright inspiration, but also the influence of street culture, in addition to the blue green, blue and purple tone of the continuation of popular, also added orange, red and so on; quality breakthrough, this quarter has developed a total of 60 sets of various patterns of fabrics, technology digital printing technology, realistic elements for external use, including embroidery, printing, ribbon, zipper and other accessories have a series of innovative design.

　　
according to Garment development Zhong Shiqiong, deputy director of the center, said that colorful shapes and structural design are a major highlight of this season's products. In recent years, sportswear has gone through a simple and complex process, gradually returning to reason, seeking the classic of simplicity. The DuPont cotton material used in the interior is used to maintain the outstanding warmth retention and portability, and the exquisite treatment of the cotton texture and details lays the perfect elegance. The multi style application of the cotton stuffed clothes is once again chosen by the market. Each season's product will continue to be excavated and extended through brand culture to form a unique style.

　　
There are 20 series of 30 products in the accessories. Design Adhering to the comfort and functional applicability, the package continues the two styles of the last season sports line and the urban line. In addition to continuing to launch the theme package which is closely following the international trend of popularity and close to the market demand, the application of the urban line package type combination is more prominent. Zippers, cards and ribbons The brand LOGO can match the impact color, adding to the urban fashion sense; in the sports line package, the color is mainly penetrated by the pattern elements in embroidery and printing process, as well as local color matching and decoration, which deepens the sense of detail and sense of hierarchy.

　　
"New season products give me more surprises and shocks. Now the company's products are more and more international brand feel. Like this season, women's clothing has many structural changes in cotton and down garments, which adds many design points that embody femininity. Collar cap design It can set off the temperament and pay more attention to the design of the waist line. It can highlight the perfect figure of women and will be favored by the market. A dealer from Nanning talked about the feelings of many participants.

　　
On the spot, the company also solemnly recognized a number of outstanding branches and agents in 2010, which greatly inspired and toured all the agents throughout the country. It is understood that in the past year, the great bird has made significant breakthroughs in channel development and single store benefit management. There are several regional companies growing by 100%, and even some single franchisees have more than 20 franchises. At the meeting, many agents said that they would continue to maintain this gratifying and strong development momentum in 2011, so that they could achieve the goal of "quick strategy" and make every effort to open up territory.

　　
In order to cope with channel expansion and enhance the profitability of a single store, the person in charge of the marketing system of "noble bird" introduced that in 2011, the retail team will be organized to build professional personnel in the retail training and single store benefit management areas, so as to help the regional terminals do retail management work and fundamentally enhance the performance of single stores, so as to ensure the overall sales performance. In addition, we will implement the "display combination + ordering guidelines" mode to achieve scientific order management, goods sales management and daily goods management.

　　
The person in charge also said that the channel work in 2011 will realize the establishment of multi store area, that is, from the drive of the core business circle, the opening of regional brand store, the opening of single store market follow-up, the promotion of channel incentive policy and so on.

　　
貴人鳥公司董事長林天福在會上談道，貴人鳥自2002年啟動品牌發展戰略以來，公司發展迅猛，已成為業內的一支生力軍，過去一年公司重大經營管理項目取得突破性進展，市場銷售、終端拓展均實現了預期的目標，2011年作為中國第十二個五年規劃開局之年，也是貴人鳥公司“快戰略”啟動之年，將在總結自我基礎上，進行競爭態勢的分析和行業市場發展趨勢的研究，借助國家“加速城鎮化建設和加快城鄉居民收入增長”的契機，加速深耕三、四級市場，鞏固優勢，形成強勢，同時加快進入一、二級市場速度，大力推行終端規范建設，強化終端復制能力和執行力，有步驟地推動第九代形象店的改造，不斷升級品牌形象，力爭通過三年時間實現“四線爭第一，三線入三甲，二線進前五”的戰略目標。