The Age Of Universal Micro-Blog: How Does Micro-Blog Blogger Make Money?

In the whole nation

Individual case

Set up a company for raising accounts.

Micro-blog account for "wine red ice blue" Xiao Junli, is a "raise" account earn money.

Xiao Junli told reporters that she has more than 50 Sina micro-blog accounts, which are distributed in different fields such as cars, fashion, constellations and so on. The total number of fans is over 5 million, of which one of the largest accounts has millions of fans.

"Through our continuous maintenance, the number of fans is still increasing by 6~10 000 per week."

Xiao Junli said.

Why did Xiao Junli have millions of fans? Xiao Junli introduced a company founded specifically for micro-blog marketing. At present, there are nearly 30 employees. The most important job every day is to maintain "account", which is specifically divided into two groups, namely, original maintenance and diffusion forwarding.

The original maintenance team maintains an average of 5 accounts per employee. According to the different areas of concern of each account, the latest information and interesting passages from the world-famous websites and forums are sent to micro-blog, each account issuing 5~10 micro-blog daily.

After the original maintenance group is released, it is forwarded by the diffusion forwarding group.

"An account has just been registered and not many people know about it. We use the already influential account to forward it and expand the influence of the new account."

Xiao Junli said.

Xiao Junli disclosed that through two groups of cooperation, the company generally registered a new account, a month after the maximum can have 200 thousand fans, "for general users, three years may not be able to achieve".

Guan Peng, the main sponsor of the V5 push and push team, which is very active in micro-blog Tencent, told reporters that there are tens of millions of topics on Tencent now, and nearly 8 million topics are related to "V5 push and push".

Guan Peng said: "we are providing platforms for individual webmasters. They have registered their accounts with great influence, and we are promoting them on the platform."

Talking about how these personal webmasters attract micro-blog users, Guan Peng said that it is still through publishing the information content and offline activities in professional fields.

phenomenon

Most bloggers make money

Yesterday, reporters learned from many industry insiders that there are only dozens of pure micro-blog marketing companies like Xiao Junli in China.

But what surprised reporters was that most of the famous bloggers who had publicly said that they were engaged in micro-blog marketing declined to be interviewed.

At the first micro-blog marketing conference held on the 8 th of this month, Cai Wen Sheng, a blogger with about 3000000 fans on Sina micro-blog, said micro-blog is a new carrier of marketing.

But yesterday when reporters contacted him, he refused to interview.

Sina grass root micro-blog ranked first in the "cold joke selection", with the daily jokes, constellations, quotations and so on attracted nearly 3 million fans.

Blogger Yi Guangxu revealed at the first micro-blog marketing conference that his secret to attract fans is "stealing teachers", watching comments and optimizing micro-blog content.

But he did not respond to requests from reporters.

According to industry analysis, most bloggers do not want users to know that they are making money through micro-blog, because they are afraid that accounts will lose credibility and affect cooperation with enterprises.

Pattern

Embedding ads or helping companies maintain micro-blog

Guan Peng said that the team had not yet considered how to make money. "We are still in the stage of fish culture."

But Xiao Junli has made use of his account to make micro-blog's marketing business thrive and create about 500 thousand yuan a month in net profit.

Xiao Junli said that there are two main models for her to "borrow micro-blog to produce golden eggs".

The first mode is to insert advertisements into micro-blog.

For example, an advertisement with an account of millions of fans will be turned into an advertisement, and the advertising company will pay her 2000 yuan.

"An account can be pferred to dozens of items a day, which will bring about a net profit of tens of thousands of dollars."

Xiao Junli said.

Reporters learned that this pattern is also a widely used profit model of micro-blog marketing entrepreneurs.

Guan Peng told reporters that on 2011, the Internet webmaster conference held in Chongqing in 2011, a "post 90s" webmaster introduced that he had an account of about 500000 fans on Sina micro-blog. By embedding advertisements, he had 2~3 yuan income per month.

The reporter saw from an advertising company's price list that the number of fans between 100 thousand and 300 thousand, the price of an advertisement is 500~800 yuan, the number of fans is close to 300 thousand, the price is 1000 yuan / the number of fans is close to 500 thousand, the price of the fans is close to 500 thousand, the price is 1500 yuan /, the number of fans exceeds 600 thousand, the price is 2000 yuan / article.

The second mode is to help enterprises maintain official micro-blog, which is known as outsourcing service by Xiao Junli.

"Mainly using their official account to issue some activities, product posts, and make their accounts have a certain number of fans."

Xiao Junli said that after they released their content with their corporate accounts, they would still forward their accounts by mass, so as to drive micro-blog's popularity.

Xiao Junli said that her cooperation with these enterprises was basically one year, and a company that brought about 50 thousand yuan to Xiao Junli's company a year.

Reporters learned that Xiao Junli will also help some companies without long-term cooperation plan micro-blog marketing plan, which will bring her 3~5 yuan of planning revenue.

Before presenting the planning plan, she usually gives lectures to her clients, which costs 2000 yuan for each lecture (about 1.5 hours).

If the customer agrees to purchase the plan, the class fee can be avoided.

In addition, there is another mode to sell accounts, but this mode is not favored by Xiao Junli, nor is she very useful.

Xiao Junli said that shortly after she started the company, she sold an English account that accumulated 200 thousand fans to an educational company at a price of less than 500 thousand yuan.

But she bluntly said that the one-time sale of money is far less than keeping accounts to earn money.

"I only sold one, and now I'm not going to sell it again."

Xiao Junli said that at the time, the buyer's valuation of his account was 1~2 yuan per fan, and now it has risen to 3~4 yuan.

Micro-blog platform attitude

Sina Tencent has no objection.

"As long as they do not publish illegal content, we will not interfere."

Sina micro-blog public relations personage told reporters that micro-blog is in a period of rapid growth, user demand is also increasing, but I hope they will show sincerity.

However, Tencent micro-blog seems to be more welcome to these marketers.

Guan Peng told reporters that their team is currently the only recognized grass-roots platform of micro-blog Tencent. Tencent has given them a lot of resources to support, "for example, we do some public welfare activities, they will help push in the hot topic."