Selection Of E-Business Platform For Leather Enterprises

　　 Electronic Commerce It is a huge and delicious cake, everyone wants to get a piece from it; however, the size of the business is different. brand Popularity is different. Developing E - commerce is not a simple way to move products to the Internet, but different enterprises should have different considerations.

Self built e-commerce website

Building an independent e-business platform requires enterprises to have strong financial strength and brand strength, but also have enough patience and meticulous operation strategy. To some extent, building an independent e-business platform is like setting up a new company. It needs to make a detailed development plan, and also needs a comprehensive pre marketing communication plan. When it continues to increase investment in e-commerce platform, it should actively launch an attractive sales promotion activity to attract a steady number of customers to spend on the website, so that they can form consumption habits, so as to ensure the sustainable growth of enterprises. At present, there are representatives of such enterprises. AOKANG The "AOKANG online shopping mall", BELLE's "100 show net", Daphne's "love Daphne" and so on.

Platform features: the early stage of marketing investment is large, and enterprises need sufficient financial strength and efficient management team.

Suitable for enterprises: leather enterprises with large scale, large market share, brand awareness and high reputation.

Large scale B2B e-commerce platform

In the local leather industry, most of them are small and medium enterprises, and their product brands are not well-known enough. A large proportion of enterprises are mainly engaged in foreign trade market. Of the about 10000000000 pairs of footwear products produced in China, more than half of them are exported to the international market, and small and medium-sized leather enterprises in the domestic market are mainly in the form of wholesale circulation. Therefore, the choice of e-commerce for such enterprises is mainly based on large B2B platforms, such as Alibaba and Huicong.

As the largest B2B e-commerce website in China, the first thing people think of is Alibaba when it comes to e-commerce. According to the data released by Alibaba, as of the end of June 2010, Alibaba has 12 million businesses and 65 million individual businesses. Its understanding of e-commerce and its understanding of user needs have led to many years in the field of e-commerce in China.

HC network is also the leading B2B e-commerce service provider in China. Relying on the network platform and advanced search technology, it builds up the platform of supply and demand for integrity and provides a full range of business information services for small and medium-sized enterprises. Similarly, the number of registered users and buyers resources of HC net are over ten million.

Platform characteristics: large impact, considerable flow, high total demand, low entry threshold; because product variety is abundant, and mainly between enterprises and business transactions, so customers are more difficult to choose.

Suitable for enterprises: suitable for small and medium-sized leather enterprises, specializing in foreign trade and circulation channels.

Large B2C, C2C integrated platform

Online shopping is characterized by convenience, convenience and relatively low price. It is popular among netizens, especially the younger generation. As a manufacturer of leather enterprises, the psychology of consumers has caught the market opportunity. For many leather enterprises wishing to develop the online shopping market, large B2C and C2C integrated platforms can be regarded as a good platform, such as Taobao, Jingdong mall and so on.

Suitable for enterprises: leather enterprises suitable for larger scale and certain brand influence.

Exclusive platform

Like traditional market segmentation, e-commerce market also has platform subdivision.

With the rise of the comprehensive e-commerce platform such as Taobao and Jingdong mall, some specialized e-commerce platforms specializing in small businesses are also developing rapidly with the help of their predecessors, such as the wheat bag website specializing in bag and suitcase products, the good shoe buying City, the Lok Tao online shoe city and so on.

Platform features: a wide range of specialties and specialties is conducive to specialization and targeted marketing promotion.

Suitable for enterprises: suitable for enterprises with brand awareness and product personalities.

Private brand electronic platform

Nowadays, with the improvement of consumer income level, consumer lifestyles have also become diversified. In the field of e-commerce, there are also private brand electronic operators for specific groups, such as Fan Cheng pin, Meng bausa and so on.

The local leather industry has a large number of excellent OEM enterprises. If we can cooperate with these private brand operators to make OEM suppliers for leather products, it will undoubtedly be a good way to enhance their market competitiveness.

Platform features: the platform itself has a specific target consumer group, has a more accurate marketing promotion program, consumer group is relatively stable.