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The Outbreak Of Alliance Forces

2011/4/14 10:50:00 52

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In 2011, three days after the spring and summer noodles excipient exposition, the most profound word to see, hear and feel is the strategic alliance. Some people call it supply chain management or integrated innovation.

It can be seen that the present is the era of singling out the stage, and combining strong and powerful to show the charm.

Some executives even stressed: "Whoever grasps the resources of the supply chain will have the right to speak in the market."

We can understand the meaning of this sentence combined with the current situation of the industry.

market

Where does the demand come from the authoritative authorities that are popular and the downstream customers who work closely together?

For example, the Tianjin world textile association will take the information released by WGSN international website and China Textile Information Center as the basic information source, and extract the latest fashion elements of fabrics.

In the process of these contacts, even if it is only a few words from customers, it may also be an important demand information.

Where is the inspiration for innovation? From the technological innovation of upstream fiber enterprises.

Guangdong sincerely worked with Lan Jing for many years to develop the Tencel denim fabric, and gradually improved the blending ratio of the Tencel in the cooperation, in order to achieve high cost performance.

In fact,

Fabric enterprise

In particular, enterprises that focus on environmental protection and functional fabric development are more closely related to upstream enterprises.

In addition, we can think more about the status quo of the industry: where does the reduction of costs come from?

Stock

Where does the reduction come from? Where does the quick reaction come from? Where does the core competitiveness come from? And so on, we all try to find the answer from the mouth of the fabric enterprise, and we can find a common keyword in the refining of the answer -- win-win cooperation.

In fact, fabric enterprises find a breakthrough in the current situation from close cooperation with the upstream and downstream businesses. This direction is beyond doubt.

There are two problems in the discussion of the current mode of strategic cooperation: first, some enterprises are relatively unfamiliar with the specific way of cooperation, and need some excellent experience that is worth learning; two, in the process of cooperation, the enterprise itself lacks the ability to pform information information into product language.

First of all, who can control the right to speak and who can take the initiative in cooperation?

At present, in the communication with some downstream enterprises, the places that need to be improved in the docking are concentrated on: how can functionality be both practical? What means can be used to achieve high performance price ratio? How can the interpretation of the trend be pformed into product language?

Beyond these obstacles, the right to speak and the right to lead will come to light.