Power Tyrant Men'S Clothing: In The Past Three Years, The Machine Will Be Listed.

He also stressed that the company will strengthen the construction of online stores and proprietary stores, and existing

According to the statistics released by the China Federation of Commerce and the China National Business Information Center in March this year, in 2010, Jin BA was in jackets.

Lian Jin disclosed that in 2010, the sales of "power monopoly" exceeded 2 billion yuan. If the powerful company was also discounted like other enterprises, the sales figures could be more. However, "discount is like drug abuse. The effect may be obvious at the beginning, but the sales volume will not go up as long as there is no discount, but it is necessary to ensure the stability of sales volume, only to continue to offer discounts."

The non discount strategy is also known as the national unified retail price strategy. During the initial stage of brand development, Jin Ba made a promise to return the goods to the agent and attract a large number of dealers to join the national retail price. At present, the return system has been cancelled and the discount strategy has been implemented. At present, there are more than 3000 stores in the country.

In addition to the existing sales channels, in recent years, it has begun to build self operated stores and online stores, forming a diversified sales channel system.

According to the China National Business Information Center, the proportion of online clothing purchased by residents in 2010 accounted for 3 percentage points of the total clothing consumption expenditure of the residents compared to 2009, reaching 9%.

With the gradual popularization of 3G technology application, the rapid development of mobile commerce will further subvert consumer's habit of clothing consumption, and gradually make up for the shortcomings of online shopping, such as unable to try and touch, and so on, so that consumers can truly buy goods from all over the country without leaving home, and it is expected that the scale of clothing online shopping will continue to grow rapidly.

According to Lian Jin's introduction, the online store of Jin Ba has been put into operation. In the future, if the conditions are ripe, it may create a new brand specially used for online shopping, but the business expansion of the future will continue to be concentrated in men's wear field. It will not extend into women's clothing and children's wear market. "H&M and other fast fashion brands span men's clothing, women's clothing, children's clothing and other markets. Chinese clothing enterprises have similar attempts, but copying the copy can only stay at two or three levels."