Cha Shan: Create The "Four Most Sophisticated" Clothing Base

Interview with Lu Shaoxiong, Secretary of the Party committee of Cha Shan town, Dongguan

" Textile and Apparel weekly ": Garment industry in Cha Shan town What are the characteristics of the current development? What is the status quo?

Lu Shaoxiong: in recent years, relying on its strong clothing industry advantages, the tea mountain town has strongly supported the development of the garment industry, making the garment industry of the tea mountain form a large and well matched industrial cluster, becoming one of the pillar industries in Cha Shan town.
　　
In November 2010, Cha Shan town was recognized by the China Textile Industry Association and the China clothing association as the "famous brand garment manufacturing town in China" and became the only town in the country that won the title.

　　
Existing in Cha Shan town Clothing enterprise 567, the output value of garment industry in the whole town amounted to 5 billion 384 million yuan. Chai Shan town also has 1 international fabric accessories trading centers with a total construction area of nearly 100 thousand square meters. It has initially formed a garment industry chain with garment production as the core, covering computer embroidery, accessories production, cloth distribution and other related industries.

　　
There are many kinds of clothing products in the town, including Fashion, windbreaker, underwear, casual wear, children's wear And so on. Among them emerged "Tartaro", "rabbit mark", "master cat" and "Geer marfei" And many other brands that occupy a certain position and influence in the domestic and international markets.

　　
Cha Shan clothing enterprises actively participated in the market division and cooperation of famous garment enterprises both at home and abroad. Mixtill, CK, Tommy, Levi 'sFila, Bossini, Kappa, Disney International brands and other international brands JEANSWEST, XTEP, 361 Such as
Famous brands in China.

　　
Textile and clothing weekly: what measures do the government adopt to promote the development of local garment enterprises? Please talk about it from two aspects of hardware and software.

　　
Lu Shaoxiong: for many years, the government of Cha Shan Town Committee attaches great importance to the development of the garment industry. It has constantly increased support for the garment industry, constantly improved hardware and software facilities, and issued a series of supportive policies and clothing.
Industrial seminars and participation in large-scale exhibitions and other measures to effectively promote the garment industry bigger and stronger.

　　
In terms of software, the tea hill government has promulgated and implemented a series of policy documents to support and promote the development of the garment industry. According to these documents, the government of Cha Shan town invested 50 million yuan for 5 consecutive years to promote enterprise independent innovation.

　　
In terms of hardware, Cha Shan town is now preparing to build the tea mountain Productivity Promotion Center, providing enterprises with comprehensive, multi-level and comprehensive services such as information, technology, personnel training, testing, financing and management. The promotion center is located in the administrative center of Cha Shan Industrial Park, with information center, intellectual property consultation and exhibition hall, famous products and exhibition hall of scientific and technological achievements, intermediary service platform and multi-function hall. It is expected to be put into use in August this year.

　　
"Textile and clothing weekly": the government of Cha Shan town has proposed to build the "four most sophisticated" industrial base. What is its specific content and how to achieve it?

　　
Lu Shaoxiong: according to the requirements of building a modern industrial system, tea mountain combined with the actual situation and development trend of the town, formulated the white paper on the development of garment industry in Cha Shan town, striving to build the tea mountain into the best professional quality, the lowest public operation cost, the best soft and hard environment, and the best industrial environmental protection product, that is, the "four most sophisticated" clothing flexible manufacturing industrial base, so as to realize the sustainable development of the clothing industry.

　　
Cha Shan town will guide enterprises to strengthen cooperation with universities and scientific research institutions in production, teaching and research, establish long-term mechanisms, speed up the spanformation of innovation achievements, support qualified and potential enterprises to spanform and innovate key technologies and key technologies, and build a trading platform for technology spanfer among enterprises, so as to achieve the overall effect of technological innovation in industrial clusters.

　　
Cha Shan will focus on cultivating a batch of Brand design Enterprises that have advantages in technology research and development and marketing channel construction will guide them to actively introduce, digest, absorb and innovate advanced production and processing technologies, enhance product brand design, promotion and management, and increase the proportion of independent brands in products.

　　
Textile and clothing weekly: what kind of cooperation does Cha Shan town have with Guangdong fashion week? What kind of goals do you want to achieve through fashion week?

　　
Lu Shaoxiong: Cha Shan Town Committee and town government attached great importance to this fashion week and organized it. Rabbit logo, master's cat, sparrow, Ji Bu Ma, small Q head, Chao clan The representatives of 6 children's wear enterprises held a brand press conference to display the charm of the children's clothing in a comprehensive and visual way.