The Anti-Dumping Duty Ended &Nbsp; European Leather Shoes Orders Began To "Return".

April 7th EU China

Yesterday (April 6th), reporters learned from Wenzhou shoe enterprises that many European customers who did not order in China before the anti-dumping duty was abolished also shifted their leather shoes orders to Wenzhou shoemaking enterprises.

According to Xie Rongfang, Secretary General of Wenzhou shoe leather industry association, the export volume of Wenzhou leather shoes will grow steadily with the increase of 10%~20%.

Wenzhou shoe companies' "European orders" increase

"The Italy GEOX company, which has been working with our company, has relatively stable orders in recent years. The order volume of GEOX in the first quarter of this year increased by 60%~70% compared with the same period last year."

Zhejiang AOKANG shoe Limited by Share Ltd Propaganda Department Manager Wang Hailong told reporters.

"Besides, since February, we have received some new orders from France, Italy and so on.

However, at present, the new orders are not large, about 80 thousand pairs, "Wang Hailong said." since the European Union imposed 16.5% anti-dumping duties on Chinese leather shoes in 2006, many enterprises in Europe are not placing orders in China or Vietnam. These enterprises will choose places such as Thailand and Indonesia that do not have such high anti-dumping duties.

Wang Hailong revealed that when contacted with some foreign trade customers, some European businessmen have begun to adjust their order strategies and gradually move to China and Vietnam.

Wu Sujuan, deputy manager of Foreign Trade Department of Kangnai Group Co., Ltd., said: "at present, the number of visitors to Europe has increased by 20%~30% compared with before."

Enterprise orders are "cautious".

Although the European leather shoe orders have recently shifted to Wenzhou shoe manufacturers, Wenzhou footwear manufacturers still look "prudent".

Wang Hailong believes that although the EU has lifted anti-dumping duties on leather shoes against China, the EU is also seeking new protective measures, so shoe companies should pay attention to it.

At present, AOKANG will also make some selection for orders coming from Europe, not all orders.

In this regard, he said: "for brands and prices have certain requirements, small and scattered orders are not accepted, will seek some brands with high value-added customers."

Wu Sujuan expressed the same view.

She said, "the EU has cancelled anti-dumping duties, but what policies will be unclear after that? We are careful to take orders."

Therefore, the order customers are also selective, the first is the quantity of orders, followed by the EU REACH regulations emphasize the environmental standards.

Xie Rongfang believes that Wenzhou footwear export enterprises should have certain requirements when placing orders, such as considering whether the order is suitable for the enterprise, whether there is profit or not, and at the same time, try to select some high-end brands.

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Association: rational treatment of steady growth

Wei Yafei, director of shoe making office of China Leather Association, said in an interview with reporters that although the EU may cancel anti-dumping duties, they are seeking control measures including trade subsidies, market access and intellectual property rights.

Therefore, export enterprises should regulate their own trade practices and adjust their export structure and export quality as soon as possible.

On the other hand, the export volume of products should be increased slowly, for example, the growth of 20%~30% is within a reasonable range.

It is understood that the number of leather shoes exported to Europe in 2006 was 24 million 80 thousand pairs, about 21 million pairs in 2007, and 19 million pairs in 2008, and then reduced to 14 million pairs in 2009. The volume of exports in 2010 began to rise to 19 million pairs in Wenzhou.

Xie Rongfang said: "because the EU has imposed anti-dumping duties, Wenzhou's shoe companies have lost some European orders in recent years. Now the EU has cancelled anti-dumping duties, and orders from Europe have increased.

As an industry, we also remind enterprises to make good preparations for thinking and rationally deal with the EU's decisions. On the other hand, we also require enterprises to improve the quality of their products, increase the added value of brands, and achieve steady growth in export volume and export prices.