YOUNGOR: Navigating Brand Clothing Internationalization

In March 28th, the nineteenth China International Clothing and Accessories Fair was unveiled.

Releasing the new brand strategy is a node in YOUNGOR's 30 years' development and a new starting point for future development. In the "four or five planning", YOUNGOR will enhance the industrial chain in an all-round way, create a new situation in which the six major brands will advance and the brand internationalization starts, showing another great momentum.

All walks of life hot six brand appearance

On the 28 day, the Beijing National Exhibition Center gathered many famous clothing brands at home and abroad, attracting many businessmen and visitors.

In the men's wear hall, the six brands of YOUNGOR are the most popular, and visitors are in an endless stream.

Six brands of different styles are impressive. One visitor said, "young people may prefer GY clothes. It's very cool and cool. Female friends may be more interested in hemp family. Their products are very homey, and the pavilion has an artistic conception of returning to nature."

Products displayed at the HANP brand exhibition hall include pajamas, underwear, shirts,

On that day, the president of Hart Schaffner Marx of the United States took his wife and general.

A businessman from Hangzhou said, "the brand is six, the product is very rich, and it also provides diversity for our cooperation."

A YOUNGOR official said: "we have invited over 120 representatives of large shopping malls in the country to enhance mutual understanding.

Suggestions for customers and consumers are very important for brand development.

This year, the exhibition site has also added interactive activities such as brand selection and micro-blog live broadcast. Visitors can choose the best brand in mind and receive a trial of Chinese hemp gifts. Many people join friends to participate in activities. The scene is very popular.

Talking with businessmen and rebuilding the brand image of the future terminal

On the 27 day, YOUNGOR and the China clothing association jointly held the "2011 Beijing CHIC reception reception". The chairman of the China Textile Industry Association and Li Rucheng, chairman of YOUNGOR group, attended the reception. Representatives from the shopping malls, representatives from the industry and representatives of the media participated in the reception in Du Yuzhou.

Chen Dapeng, executive vice president of China Apparel Association, delivered a speech and praised YOUNGOR's multi brand strategy. He also expressed appreciation for the support and assistance of the whole nation's business circles to the development of the garment industry.

Li Rugang, vice chairman of the group, said YOUNGOR expects to create a win-win situation with many businesses.

In the past, YOUNGOR attached importance to manufacturing and quality, built a whole industrial chain from cotton planting to retail terminal, and tried to make the best quality products with the best raw materials.

Over the past two years, YOUNGOR has made some achievements in its multi brand strategy, and has trained a young designer team to improve clothing sales.

Li Rucheng, chairman of the board of directors, said at the Beijing Clothing Fair that "in the future YOUNGOR will spare no effort to increase investment in garment design and operation, make efforts in innovation and strive to achieve an annual growth of 20% in clothing sales".

{page_break}

In the implementation of the new brand strategy, YOUNGOR will increase investment and enhance its brand image.

In the current YOUNGOR's sales channels, shopping malls and self owned stores each account for 40%, group buying and franchise sales account for 10%.

The implementation of the new brand strategy is inseparable from the support and help of business partners. With the development of brand diversification, YOUNGOR will enter the high-end department stores with brand new high-end men's wear brand image and professional products. For the already existing commercial channels, we should promote sales with a more outstanding sales performance and unique brand connotation, and achieve a win-win situation with the mall.

At the same time, the YOUNGOR marketing network system across the country has begun to "change". In the past two years, the six brands of YOUNGOR have landed and blooming. GY has opened nearly 100 professional halls, while HMA has opened 8 life experience museums in Ningbo, Hangzhou, Beijing, Shanghai and other places, and this year plans to increase the experience hall to 30.

At the sales terminal, YOUNGOR will further explore channel innovation and business mode innovation. Recently, YOUNGOR has planned to set up a city brand experience hall in Shanghai, Beijing and Hangzhou, so as to create new brand ideas and enhance brand image.

As for the popular online marketing, YOUNGOR is also actively exploring, and its CEO brand has begun to try online sales, and has achieved good results.

During the Expo, YOUNGOR invited representatives from nearly 120 shopping malls in the country to visit the exhibition halls and stores and participate in the famous forum of Yang Du, Professor of Renmin University.

Xu Qigang, general manager of the stock company, said: "the series of brand appearances at the Clothing Fair is a product that has been supported and helped by many years to show YOUNGOR's achievements in the field of brand clothing.

Take this opportunity to let you have an in-depth understanding of the current situation and future development goals of YOUNGOR brand, and form a strategic partnership of mutual benefit and mutual benefit, and work hand in hand.

Dialogue media: brand clothing re force

In March 27th, YOUNGOR held a media conference at Hotel Kunlun to preview the appearance of the six brand Expo.

YOUNGOR Group Chairman Li Rucheng, vice chairman Li Rugang and general manager Xu Qigang attended the press conference, and talked with nearly 30 media from Xinhua news agency, people's daily, China News Agency, and some financial and industry media representatives to brand new clothing strategy.

How to realize the internationalization of China's clothing brand? Where is the future direction of the industry chain and channel construction? How to establish the inheritance mechanism of the listed companies? YOUNGOR's exploration and experience in brand clothing has important reference significance for the development of the industry.

Around the release of six new brands, Li has briefly introduced the development process and future plans of YOUNGOR. In the 30 years since its development, Li has always attached great importance to product quality and upgrading of the upstream and downstream industries.

After buying the new Malaysia company in 2008, YOUNGOR's dream of building an international brand set sail and the brand strategy was accelerated. Li said: "08 years ago, we began to train our designers and set up a brand studio. After that, we need to increase the weight of the design. We should pay attention to the input of design culture in the construction of the channel and the upgrading of the industrial chain. (YOUNGOR) has begun to work in the right direction."