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Xu Xiaohui Created A Slow Fashion Brand &Nbsp; The First Batch Of New Products Was Formally Launched.

2011/4/7 11:12:00 53

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On the morning of April 6th, the clothing B2C brand "initial engraving Crucco" was formally launched today. This is also the first B2C brand in China to locate slow fashion. Xu Xiaohui, who first carved CEO, said: "in the first three weeks after the launch of the March 15th activity version, nearly 500 thousand people have been visited. It is quite unexpected that we can achieve this effect without any advertising. "

As for the connotation of slow fashion, CEO Xu Xiaohui explained: "in the fast fashion culture of wanton expansion and rapid replication, the first attempt to awaken a slow life and a relaxed life attitude. I hope that when we return to the basic and back to the original needs of life, we will rediscover if we are moved and beautiful.

　　 Initial engraving The first batch of on-line products include three categories: Men's wear, women's wear and shoes. All customers have achieved great success by imitating the fast fashion mode of ZARA, and whether the original design and artistic style can still achieve great success remains to be tested by the market.

In the B2C market with increasing advertising costs, micro-blog, SNS Word of mouth marketing has attracted much attention. For example, there are two official accounts in Sina micro-blog. One is the initial mm, which serves as an official spokesperson.

The first time was right. media It will not do mass advertising, not price war, but will benefit consumers through various preferential activities. Although this word of mouth spanmission does not have a large-scale explosive force, it is conducive to establishing lasting brand influence.

Xu Xiaohui, the founder of the first time, worked in Jinshan software, YAHOO China and van customer's products. In November 8, 2010, he created the first carved brand and got tens of millions of angel investment. According to the initial insider, there are many well-known VC are negotiating with the initial A round financing matters, but the details can not be released.