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First Tier Brands Collectively Increase &Nbsp; Luxury Goods At Home And Abroad Are Narrowing Or Narrowing.

2011/4/6 14:43:00 57

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First Line Brand Promotion Of Luxury Goods

Since the gradual increase in prices in July last year,

Luxury goods

A new round of brewing is brewing.

Price increase

Tides.

Reporters learned that since April 1st, LV () has launched a new round of price adjustment, and some high-end beauty.

Boutique

For example, LACOLLINE, Celine and so on have also upgraded some of their products since March.

price

The price increase is 5%-15%.

International first tier brand collective price increase

"International first-rate luxury brands will increase their prices every year, which is basically a price strategy for many luxury goods."

Yesterday, senior reporters at Libai Plaza told reporters.

Unexpectedly, LV and Chanel only went through a wave of price rise in July last year. 8 months later, many luxury brands could not wait to start a new round of price adjustment.

It has been reported that Dior, Burberry, Celine, Tod 's, Bally, Loewe and Zegna almost have increased the price of some products recently.

Range

At 5%-15%.

A female gold collar, who often buys Hermes brand, told reporters that last year was about 2800 yuan a scarf, the current price has risen to 3800 yuan.

Another Miss Zhu, who often shoppers in Hongkong, told reporters that a classic bag of Dior has now risen by more than 1000 yuan.

According to relevant website information, Celine from last year's red to this year's smiling face package Luggage also raised the price in January, reportedly rose 1000 yuan.

Switzerland's well-known beauty brand LACOLLINE has also raised its price around 15% since March.

The consumer came back from France just a week ago. She told reporters that in September 23rd last year, the price of LV in France rose from 1 to 5% this month.

International frontline big fight for the right to speak

Why do luxury brands adjust prices so frequently?

An insider revealed that LVMH, a company listed by LV, is a French listed company. As other listed companies need performance growth to drive stock performance, then the specific performance of LV brand is that the price rise several times a year (of course, occasionally there is a reduction).

On the one hand, to increase

income

On the other hand, it gives consumers the impression that their products are selling well.

At the same time, in order to fight for greater discourse power, internationally renowned luxury brands are beginning to launch frequently in the capital market.

Foreign media said Italy fashion Brand Company PradaSpA filed an application for initial public offering (IPO) on Wednesday night to Hongkong exchange [180.905.30%].

It is said that Prada plans to sell a 20% stake through IPO, and the company's capital valuation will be 7 billion -80 billion euros.

The French name brand Hermes has said that it is negotiating the 45% stake in the Jean-PaulGaultier JPG.

Blin Gene, vice president of Intercorporate, said that because LVMH bought 20% of Hermes, the latter needed capital expansion to resist LVMH's takeover.