Creative Industries Lack Fabric Designer Happiness Index Needs Improvement

Two years ago, a famous fashion designer in China came to Keqiao to exclaim, and exclaimed: rich fabric is the guarantee of our designer's happiness index.

However, with the creative work of fashion industry, it is not difficult to find that compared with the fashion design industry, the happiness index of fabric designers is far from optimistic by fashion designers: they always live in deep space, just do some wedding clothes for others, and rarely have the chance to go to the stage of scenery.

Because of this, the fabric design industry can not be overlooked: the design can not match the fabric manufacturing scale. "Design is a kind of productivity".

"The happiness index of fabric designers measure the development capacity of the textile industry to a certain extent," said Sun Ruizhe, vice president of the National Textile Industry Association. "When the fabric designer's happiness index has improved, our design industry has developed."

Lack of protection is the lack of creative industries.

Compared with the manufacturing industry, the design industry is relatively backward, which is due to the lack of protection of intellectual property rights. On the other hand, it ignores the creativity of fabrics.

"Insufficient protection of intellectual property rights causes enterprises to invest less in creativity."

In Sun Ruizhe's view, the better the protection of local intellectual property rights, the stronger the ability of innovation and creativity.

At the same time, because of the concept of the entrepreneur itself, most of the fabric enterprises are satisfied with manufacturing or simple copy, more regard design talent as human cost, not talent capital.

It is cost or capital, which is just an idea. However, the change of the concept of entrepreneur can change the environment of the development of an industry.

Du Yuzhou, President of the textile industry association, said that fabric design is the first productivity of textile industry upgrading.

In recent years, many textile trading companies in Keqiao have also profoundly understood this view.

By strengthening their fabric design and setting up their own design brands, they stand out from the industry.

However, the expansion from point to surface is still a long process.

Innovation is the main way.

Some experts in the textile industry think that innovation is not only an enterprise's own behavior, but also needs the joint efforts of the upstream and downstream industries.

Fabric enterprises with high index of happiness often adopt integrated innovation mode to increase their dependence on their own businesses.

Textile enterprises should avoid building doors behind closed doors, and develop and integrate innovation with system concepts.

We should not only consider the product itself, but also consider the needs of consumers and the requirements of the times. We must have the concept of cross-border integration.

In the big shopping malls of Spain, many famous clothing brands almost use the original fabrics of the country, which is partly related to the guidance of trade associations.

From behind the scenes, textile designers come to the stage. In addition to their business philosophy and efforts, they can not do without the joint efforts of relevant industry associations and management departments.

On the one hand, trade associations can make excellent clothing brands find better fabric brands more effectively and conveniently through various channels; on the other hand, they can also build more platforms to help excellent fabric design works have more opportunities to achieve industrialization.