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Wenzhou Footwear Industry Is Going To Enter The Leather Shoes By "Dongfeng".

2011/4/2 11:01:00 56

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April 1st, April 1st, the European Union officially cancelled 16.5% of China's leather shoes.

Anti-dumping duty

。

Since 2006, the EU has imposed a high anti-dumping duty on Chinese footwear enterprises. After the expiration of anti-dumping duties, the European Union launched a review again in 2008, and decided to extend the anti-dumping measures for another 15 months until March 31, 2011.

Over the past 4 years, 5 companies such as AOKANG and China have risen to respond and defend 3 times.

After the termination of the anti-dumping duty, our city

Shoe enterprises

Yesterday, reporters learned from the Wenling shoe leather industry association that our city mainly produces low-grade synthetic leather upper, and the EU's cancellation of anti-dumping against China is aimed at genuine leather upper, which has little impact on the export of footwear industry in our city.

Reporters then learned from the Taizhou entry exit inspection and quarantine bureau that at present, the export situation of footwear industry in our city is relatively good, and the export volume reached 275 million US dollars in the first 3 months of this year, an increase of 33.6% over the same period last year.

"We don't worry about orders this year, and now the order is in September."

Yesterday, in

Taizhou

The manager of the marketing department, a manager of marketing, discussed with a customer a number of leather boots exported to the EU. "There are more than 20 thousand pairs, which are exported to the UK and are still under negotiation."

Senior manager told reporters that their company mainly produces imitation leather shoes, rarely received genuine leather list.

Can the footwear industry of Taizhou take advantage of this east wind to develop high-grade leather shoes? "Wenling shoe industry accounts for 90% of the total export of our footwear industry, and the market is basically made of synthetic leather shoes.

Although some large shoe companies are beginning to get involved in the leather market, they are not big enough, and the purchasers are accustomed to purchasing genuine leather shoes from Wenzhou or elsewhere. Even if we supply genuine leather, it will be difficult for buyers to meet buyers.

Pan Kecheng, Secretary General of Wenling shoe leather association, said that in 2010, the export volume of our footwear industry reached US $about 1100000000, of which the European Union accounted for about 35%.

"The EU's abolition of anti-dumping duties will reduce our barriers to upgrading products in the future."

The introduction of the "technical barriers" to the Chinese shoe industry has a greater impact on the export of China's footwear industry, subject to quotas and strict technical standards, "but in turn, as long as we improve the quality, we can also serve as a selling point," the manager said.

Insiders have suggested that the cancellation of anti-dumping duties is a "burden reduction" for Chinese export enterprises, but should not be blindly optimistic. We should focus on the future of China's footwear industry, enhance product development and brand value added, and create diversified markets; in marketing, we must take the road of independent brand and improve the social recognition of Chinese shoes in Europe.