Understanding The Way Of Development Of "Card Dan Ton"

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It was shot, and it was CCTV, the Chinese media leader.

CCTV exposes "brand Dan ton" only has the trademark registration in Italy, but the business is only in China, actually is not its declared "Italy brand", but is "the national product wrapped in the skin."

For me, the surprise is not "

In fact, CCTV and other media have not been able to figure out the true identity of "card Dan ton" until now.

As a garment practitioner, I know at least ten years ago.

"Fake foreign devil" identity, similar to "Di Lai", "Di Ke Ni", "Di se", "card slave road", "VIN" or "big or small" "European and American brand".

Since their birth, they have been playing the banner of "international brand", taking the middle and high-end line, focusing on high-end business circles, facing high-end consumers, and appearing in high-end fashion magazines.

In this way, they are completely different from "

"Domestic brand", as time passes, the image of "international brand" is firmly planted in the clothing market.

But I never felt anything wrong with that, but I admire them very much.

It is absolutely a way of running away from worldly business to pretend to be in such a state for a long time.

The "card Dan ton" were born in the middle and late 1990s.

"The middle end men's clothing brand is in the ascendant. If the new brand is hard to shake in the same battleground, they will surely die. At the same time, the big brands abroad have not yet entered the Chinese market.

If you do not want to take the low-end route and pretend to be an international brand, it is a natural choice to position yourself above domestic brands and to become more and more wealthy Chinese men who wear more and more tastes.

As to whether or not I believe in the foreign identity of the "caldun" people, what mentality do they have after knowing the inside story? That is the consumer's point of view. There is no need for the media to shout, kill or kill. Anyway, I am very calm.

Judge one

The good or bad, especially the Chinese clothing market, should be analyzed from the legal sense. For example, whether the product will have quality problems, will tax evasion be violated, will it violate the labor law, will it be harsh to employees, will it default on customers' funds, will it do illegal business in the name of running clothes, and so on.

If we can do this, the relevant departments of the state should award the award to the plaque.

"Card Dan ton" has been registered in Italy and China, called "Italy brand" or "

"Can be chosen according to business needs.

As for price, why can't "card Dan ton" sell thousands of thousands?

As long as consumers approve and have no quality problems, how much they sell is a skill of others.

Whether or not it is "made in Italy" requires careful identification. I know that many brands are importing garments from Europe and the United States because of the lack of domestic technology, and then affix their own trademarks to the domestic market, so that there is nothing wrong with selling high prices (whether "card Dun ton" has played tricks or not, the domestic production standard Italy imports, the media has not said clearly, if so, it should be punished!)

A large number of authentic "foreign devils" are produced in China, and they are sold to Europe after they turn to Europe and America. The price is tens of thousands of thousands. What kind of virtue is this?

We must not be blind in respect of ocean. We should not think that LV should be everything. "

They should fight.

The "card Dun ton" is pure Chinese blood but marries a foreign name. At most, it is opportunistic. They can laugh at sarcasm and vote with money instead of buying their clothes, but they cannot be killed in the name of justice.

If the "card Dan ton" violate laws and regulations, their laws will take care of them.

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"Yes, even if the Chinese pinyin is also known as" international brand ", but the law-abiding clothing brand can also be tolerable.

In the 80s and 90s of last century, in West Lake road and education road in Guangzhou, there were many people who specialize in counterfeiting international brands. After earning the first barrel of gold, with the increasing efforts of the departments concerned to fight against counterfeiting, they went to Italy or France or Britain or other developed countries in Europe and the United States to register a clothing brand and take it back to the country to operate.

These brands, or successes, or failures, or half dead, are worth learning and drawing lessons from.

In my mind, "card Dan ton" is and "

"Equal status"

The letter "K" has been deeply impressed on my mind.

The brand positioning and brand packaging of "Carl Dun ton" can be regarded as a standard model for the development of Chinese clothing brand. Although the foreign brand of the foreign brand has made some people feel bad, it has also rejected the kitsch of domestic brands. The sales network throughout the country has proved its success.

"Card Dan ton" in the Guangzhou friendship shop Ring Road shop (main store) men's clothing area has occupied for many years the wall area near the world trade wall's massive side hall location, this is not the general brand can achieve.

In many middle and high-end department stores in the country, "card Dan ton" also always occupies the best and the biggest position. Obviously, only sales and product quality are good enough to let the Chinese department store with bloodthirsty fate give preferential treatment to the "card Dan ton".

Seven or eight years ago, "card Dun ton" from the formal dress fine golf series, and the introduction of women's clothing, business strength continues to grow.

"Carl Dan ton" is not the only "fake foreign devil", but it may be the best one, and the gun has hit the head. So the CCTV ambush has been unpunished. Now the official website is closed.

If the "card Dun ton" decline or disappear, it will be a great loss for the Chinese garment industry.

The above is the assumption that "card Dan ton" is legally operated. If violating laws and discipline is another nature.