Red Beans Join Hands With Duan Yihong &Nbsp; Boost The New Height Of "Chinese Men"

In March 29th, "

In January of this year, the eye-catching image of the national image of China was playing on the outdoor big screen of times square in Manhattan, New York, including 59 "the father of hybrid rice", Yuan Longping, basketball star Yao Ming and so on.

The propaganda film is dominated by Chinese red. In just 60 seconds, dozens of outstanding Chinese people cover all walks of life, including literature, sports, business, aerospace and other industries. The Chinese government displays the national image with celebrities from all walks of life in China with a worldwide influence, reflecting the Chinese government's positive attitude to communicate with the world.

The image of the country is more representative of the image of the whole country, and the implementation of our own body is a complete sense of ordinary people.

How to cooperate with the promotion of the national image and show the image of the overseas people is a question that we should consider individually.

With such a purpose and idea, for this reason, as a national enterprise who first set foot in the garment industry -- red bean, in order to fully demonstrate its advocacy of "sentiment" culture, after continuing the appeal of the brand concept of "love around, red bean clothing", a topic about "Chinese man" has been initiated, and the characteristics of Chinese men have been put on the table.

It is understood that in January 24th, online activities were immediately popular among netizens, and the exposure volume reached 800 million times a week, attracting hundreds of millions of netizens' attention and popularity.

After nearly two months of continuous exposure and release, the "Chinese man" trait has been launched in the support uploads of hundreds of millions of netizens. The top three are: responsibility, introverted and strong.

Responsibility, introverted and strong reflects the unique temperament of Chinese men.

Next, through many netizens' participation, "who is your favorite" Chinese man "activities, and selected the" Chinese man "represented by Duan Yihong.

Thus, at this strategic summit, red bean successfully joined hands with Duan Yihong to open the new thinking of "Chinese man" brand strategy.

As a Chinese garment enterprise, an early dawn national enterprise, red bean has always taken the industry to serve the country and common prosperity as its responsibility, and strive to advocate the brand concept of "sentiment" culture. Whether it is family or friendship, it is the love of lovesickness or the great love of the world. It always contains the feelings of red beans and closely watches everything that grows on the land and land in China.

In May 18, 2008, we held the "sentiment" culture to red beans, and strive to create "China's mainstream lifestyle". In the market area, we began to implement a comprehensive pformation, officially changing from production management to creation and operation.

After two and a half years of struggle, the pformation of the red bean men's clothing has won a number of victories: brand awareness continues to expand, reputation is steadily improving, marketing mode is maturing, terminal operation capability has been greatly improved, product R & D strength has been rapidly improved, showing unlimited market tension, and successful implementation of franchised stores covering the whole country.

With the success of the red bean men's clothing in the brand promotion and the channel improvement, red bean has not forgotten its social responsibilities, and since it resolutely continues to bear the banner of "sentiment" culture.

At present, in the face of the severe social situation faced by the Chinese people, most of the men who are the masters of the family have a "confidence crisis".

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The orientation of "mainstream lifestyle" advocated by ormosia is facing the masses of consumers in China. It is natural for them to encourage them to stand up to any difficulties and forge ahead to create a positive, brave and windy man image.

As a result, the concept of "inspiring ambition" into "Chinese man" was introduced into the brand. As the core of the 2011 red bean "brand year" construction, red bean rose to the family, work and country to enhance its own "cultural" concept.

And this time, red bean invited.

Throughout the current clothing brand market, everywhere we can see are foreign brands and foreign trends "wanton flow". Sometimes there are no differences between the cities in China and the cities abroad. In addition, the phenomenon of "pseudo mother in the road" and "evil spirits are rampant" in the contemporary society have been mentioned and paid attention by the Chinese people.

On the one hand, it shows the opening and prosperity of China's social economy, but on the other hand, it shows strong culture "being evil".

How can we shoulder the responsibility of upgrading the national industry and enhancing the confidence of the Chinese people?

This time, red bean seems to coincidentally resembles its national brand image with its brand strategy, essentially a brand Carol of Brand Revitalization caused by national revitalization.

Red beans have clearly promoted the "Chinese man" to the height of brand culture. Taking the "red bean men's clothing, love China Man" as the distinct theme of the 2011 red bean "brand year" campaign, through the deep excavation of the "Chinese man" -- the most national characteristic and charm, the perfect image of Chinese man has been molded, and the most powerful backbone of "Chinese man" has risen to the world.