Japanese Textile Enterprises: Actively Endeavor To Protect Japanese Goods Supply

Latest news from Japan, at present, to Japan Textile and clothing For the industry, great earthquakes are related to traffic and logistics The blow of the network far exceeded that of textile. Production and processing Losses caused by equipment. Some of the textile and garment enterprises that survived were paralyzed by the logistics network. raw material And logistics of goods cannot function properly. From the current situation, Japan's domestic market supply Production is being adjusted accordingly according to the progress of post disaster reconstruction. But clothing manufacturers and foreign trade. Import and export The company continues to step up communication and coordination with customers on the delivery cycle of overseas orders.

The earthquake caused a huge blow to the existing production and sales network of clothing manufacturers. Most factories in Northeast Japan stop production due to fuel shortage, water shortage and power failure. In addition, the deterioration of traffic conditions makes the logistics network unable to function normally, resulting in delayed delivery. Earthquakes also have a great impact on production and delivery schedules in other areas. Although some factories have resumed operation, the bigger problem they face is how to deliver the goods. Companies are doing everything they can to ensure the supply of goods at retail stores. The clothing brands are particularly concerned about the restoration of factory production and the reconstruction of logistics system.

Alicia, a Japanese teenage clothing brand, has launched staff and shop salesmen from the head office to the logistics centers in Chiba to assist in shipment. After the earthquake, the Look brand foundry factories appeared the difficulty of product outgoing. After coordinating with many factories in Miyagi Prefecture, the company shipped the finished products and semi finished products to the logistics center of Xi Zhi Ye City, and then shipped it to Niigata, which was completed by the cooperative factory of Niigata.

In addition to production and logistics problems, the most serious problem is the rapid shrinking of market demand. Since the earthquake, the consumption in the western region has been in the doldrums, besides the northeastern part of the disaster area. From this point of view, the market demand that has resumed since last autumn will be hit hard again. Apparel enterprises say that the shrinking market demand has a greater impact on the operation of enterprises in the long run. Considering that the consumption desire of the people in the disaster area is not strong and the power supply of the department stores is insufficient, most stores have cancelled all kinds of commercial promotion activities, and the market prospect is not optimistic.

In order to improve this market situation, some enterprises began to organize donation and collection activities at various retail stores, with a view to promoting market consumption. This move has been responded to in the retail industry and has been rapidly developing in all major business circles.

In the short term, this form of fundraising can attract a certain number of passengers, but the damage to the consumer market will take a long time to recover. The discount strategy may be effective in the later stage.