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The Successful Way Of Maui Department Store

2011/3/26 13:43:00 101

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Department Store Mode Shenzhen

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Shenzhen

General merchandise industry leading industry

Department store

Usher in its 15th anniversary celebration.

Starting from the east gate, Maoming has grown to be the leader of Shenzhen's department stores in 15. In recent years, it has expanded to 18 cities throughout the country and has 39 outlets nationwide.

Mao Ye's success has many reasons. The leading marketing concept and the corporate culture that grow with suppliers and employees all have a strong competitive power.

The most fundamental reason is its original "department store + real estate" development mode. This mode is the foundation of Maoming industry's brilliance. Now Mao Ye is pushing this mode from Shenzhen to the whole country.

Currently in the country

There are several projects under construction.

Mao Ye

It is the first commercial real estate developer to put forward the "department store + real estate" development model in China. It is also the first enterprise to pform from commercial real estate development to commercial real estate management.

Because of the real estate background, Maui has the advantages of other department stores in location, design and decoration of department stores.

More importantly, this development mode can make Mae department store avoid rent pressure and lease expiration crisis.

Now, Maoming is pushing the model from Shenzhen to the whole country.

According to its relevant person in charge, from 2011 to 2012, we will continue to maintain the speed of not less than 5 stores a year, and move towards the goal of building the most leading department stores in China.

At present, Maoming has more than 10 projects under construction in Chengdu, Shenyang and Taiyuan. At the same time, there are 3 supermarkets in Shenzhen, which are about to open in the year.

Leading marketing concept

Enhance competitiveness

If "department stores + real estate" is the core competitiveness of Maui development, its leading marketing concept will further enhance this competitiveness.

Maoming has created many marketing classics in its development process.

First of all, it is the Thanksgiving ceremony of "68 hours without closing", which has been held for 8 years. This activity has led the shopping Carnival of Shenzhen every year to influence the surrounding cities of Shenzhen.

And every year, Maui will add new content to this activity, such as the pre-sale service in 2010, which makes consumers always look forward to it.

In 2010, the sales of Thanksgiving celebration reached 280 million yuan, and the number of pactions was about 300000, all of which hit a record high.

In addition, since 2009, the Huaqiang North store's two member day activities have been held since then.

Members' day highlights the "quality service" and "situational experience", which brings different surprises to customers every time, and sales performance is constantly breaking new heights.

And this marketing activity was copied to the off-site store of Mao Ye system. It has attracted more and more attention. In November 12, 2010, the first member day of the one hundred shop of Maui department store in Taizhou, Jiangsu Province, achieved a good sales performance of nearly 20 million yuan on the day. It caused a sensation in the department store industry of Taizhou city in November 12, 2010.