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Children'S Home Textile Advantage &Nbsp Advantage; When To Put Down The High Position To Walk The Civilian Line?

2011/3/26 10:11:00 167

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In recent years, people's living standards have been generally improved, and children's consumer goods market has gradually expanded.

Children's home textile market has also begun to receive the attention of home textile enterprises.

But Chinese children's home textiles

market

The gap is still large and needs to be vigorously developed.

Preface: sigh in many enterprises

Home textiles

When the market profit is getting smaller and smaller, many enterprises find home textiles in the infant market.

industry

It has become a "high profit" in the past.

One day, sales of 160 thousand children's home textile market are popular.

Event playback: selling 160 thousand children's home textile market a day

A set of children's bedding 580 yuan, a set of Disney suit 130 yuan ~150 yuan, or even a very simple production of anti pedal clip is also priced at 93 yuan......

At present, more enterprises and distributors have begun to pay attention to the market of home textiles for infants and young children.

Beijing red child company was founded two years ago.

According to Li Yang, the "parents" of red children, he first opened a store for infants and young children, and his business has been good.

By chance, he extended his tentacles to home textiles and did not want to have unexpected gains.

Since then, red children have been developing rapidly and quickly built their own marketing network system.

Reporters saw a baby rapeseed massage pillow in the red children's shop.

This pillow is made of pillows made from natural raw rapeseed, and all cotton fabrics are outsourced.

Because rapeseed is easy to slide, it has a good massage effect on the baby's head, and it doesn't need to worry about the height of the pillow, whether it is soft or hard. Like the "fresh thing" such as the pillow, there are many red children, and the sales volume is very impressive.

Li Yang said, "many moms like to hang around here. Even if they don't want to buy something, they like to look at it in the shop."

Knitted children's shoes

Consumers are very picky? The gap in children's home textile market is large.

Mr. Yang has represented many home textile brands, ranging from high-end to low-end products.

But children's home textiles are also sold, but "quantity is not to say, or three no products", the reporter saw, Mr. Yang sold children's home textiles only one color, the design is rough, and, "we rarely sell children, specially to buy children's home textile customers are not many."

Most of the other agencies visited did not have children's home textiles.

Is there really no market for children's home textiles?

To this end, reporters visited some consumers.

Miss Zhang is a white-collar company. She has been married for over a year without any children.

"With children, I will buy children's belongings belonging to him (her)."

But Miss Zhang also stressed that when buying, it will be very careful, such as product environmental standards, whether there are rich colors, patterns, and so on. "I think these are very important for children's health and intellectual development."

Miss Zhang said that she would go to a special store if she wanted to buy it, and would like to have professional guidance.

In contrast, China's children's home textile market still needs to be vigorously developed.

The increasing demand of consumers also requires businesses to improve their products in many aspects such as product development and market sales. The market prospect of children's home textiles is still optimistic.

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When is the advantage of children's home textiles to be left behind?

A person in charge of AUSSINO bedside marketing in Beijing also said: "for children's bedding products, many people may think that children's bed materials are few, simple design, single style, and the price should be low to meet the needs of the market. This is actually a misunderstanding.

The use of children's bedclothes also needs to be tailored from a large number of fabrics, instead of the "leftovers". Since the implementation of the new national textile standard, the entry threshold for children's home textiles market has been raised, and the color fastness, formaldehyde content and environmental protection certification have been strictly regulated, which has virtually increased the production cost of children's textiles.

On the other hand, children's products belong to the market price, there is no monopoly behavior, and the price depends on the market. This is understandable.

Experts in the industry believe that children's household textile products will continue to maintain their advantages over a long period of time. On the one hand, they will depend on the pformation of the new modern family concept and turn to the "advanced needs" of healthy and environmental protection from the "primitive pursuit" of eating good sleep and warm.

Children's home textile manufacturers should pay close attention to the growth of infants and young children in relation to the future level of the nation and the state. They can not take advantage of consumers' purchasing psychology, regardless of social interests, only pay attention to economic interests, and take high priced products for infants and young children, although they have gained huge profits, but they are short-sighted behavior.

I believe that in the near future, children's bedding products with high price will go down to the common people with a noble attitude, and an infant market with an economical and practical price will be formed.

Bed consumption trap before use, wash before.

Formaldehyde is not only volatile on furniture and building materials, but also released from inferior bedding fabrics. This is ignored by many consumers.

Taking pigment printing and dyeing as an example, because of low cost and poor dye grade, it is easy to fade and fade once cleaning is repeated.

Some small workshops usually add chemicals in order to enhance their color fastness.

These chemicals also become the "culprit" that endangering the human body.

For the yarn, usually the bed is 30S-60S, the same number, the higher the density, the thicker the cloth is, but the same density, the higher the number of branches, the thinner the cloth is.

Therefore, the bed with good quality should be high and high density. It is warm and comfortable to use, and it is not easy to pilling.

Consumers are not experts. They don't know much about bedding fabrics, especially bedding stuffing, and some chemicals can not even distinguish the naked eye from professionals.

For example, the popular silk on the market is now sold to thousands of dollars, but there are one hundred or two hundred yuan of silk in the market, and consumers often do not pay attention to the content of silk.

Conclusion:

China's children's home textile market needs to be vigorously developed.

The increasing demand of consumers also requires enterprises to improve their products in many aspects, such as product development, market sales and so on.

Children's home textiles will continue to maintain the advantage of great advantage for a long time, and the market prospect of children's home textiles is still optimistic.