Giordano Will Increase Its Price This Year And Plan 300 New Stores In The Mainland.

　
    Giordano (00709) chairman Liu Guoquan said, Giordano The average rent increase in the past five years has reached 10%, and cotton prices are also rising. Therefore, the price of new products this year will be higher or the original products may be increased.

　　
   Giordano The annual performance of 2010 was released yesterday, and the total profit of HK $537 million was recorded in the year. The profit rose by 86.5% on a yearly basis. It hit a new high since 1991, and the earnings per share were 35.9 cents. The board recommended that the 7 cents final interest and 11.5 cents special interest be distributed. The cumulative dividend is 27 cents a year, although the dividend payout ratio is less than that of the same period in 2009, but it has set a record by the amount.

　　
Liu Guoquan said in a performance press conference that Giordano's capital expenditure plan increased from HK $91 million last year to HK $150 million to HK $200 million. It plans to add 300 stores in the mainland and 70% to two or three cities.

　　
He expects mainland sales to double digit growth this year. Last year, the total sales volume of the mainland increased by 9% to HK $2 billion 116 million compared with the same period in 2009, and the number of outlets increased by 1.71 times to 1188, of which 448 were self operated stores and the number of franchisees was 740. It is reported that Giordano All market sales in the first two months of this year were double digit growth.

　　
    Giordano The results show that the company's annual sales increased by 11.8% to HK $4 billion 731 million, and the gross margin of 57.7% was refreshed. Liu Guoquan estimated that this year's gross margin level is expected to be maintained, and does not rule out further room for further growth. Giordano's three major goals this year are to maintain gross margins and operating interest rates, put more resources into market promotion and concentrate on developing the mainland market.