Three Pitfalls Of Marketers' Growth

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Trap 1: swinging the wrong attitude

I remember a friend who came from

In fact, many well-known fast selling enterprises such as coke, Wang Laoji,

There was once a bi Hui executive who started his own business and was full of confidence at the beginning. He thought he would quickly start the market by relying on his connections in Shuanghui. It would be very easy to build a network. He didn't want to know his real influence before he ran to the market.

It is really the skin that does not exist. How can it be possible that the powerful integration platform will no longer exist?

Therefore, the correct attitude is the empty cup mentality, no matter how brilliant it has been before, after all, it has been going to rain or blowing away, or it is more reliable to start from zero. This may be more likely to succeed.

Trap two: forget to learn

A colleague once had a regular marketing career, but at the age of more than 30, he still worked hard in the market. When he had talked about how many books he had read after graduation, the old man could not say a few books.

This may be a problem for many marketers.

The reason why it is difficult to break through is that there is no breakthrough in ability.

Of course, learning is not necessarily a form of reading. In fact, there are basically four kinds of learning in the form of learning, that is, learning from books, learning from customers, learning from leaders, and learning from competitors.

Learning from books is the easiest way to operate. Books are easy to carry and can be implemented at any time and anywhere. Learning from customers is the most effective way to learn from customers in the local market and related industries. Learning from customers can learn about the local market as soon as possible. Learning from leaders is the most effective. Leaders are often the policymakers who know best about the company's related situations, and learn from their leaders to the maximum extent. The most important thing is to learn from competitors. We need to know what competitors do in the market.

Just like this year's wheat Lang to the conventional "grab water head" ahead of schedule, Kang Shifu was forced to implement another bottle, and finally in the drink market to kill a blood route, break the current wheat Lang interception to stabilize the position of the beverage boss.

Therefore, learning, learning and learning should be the motto of all aspiring marketing people, so that learning can illuminate our way forward and upgrade our career.

Trap three: laziness in laziness

Laziness is human nature, especially in the absence of inner pursuit and lack of supervision in the organization. Laziness is the Waterloo where marketers grow up.

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I remember a colleague who had arranged for him to take charge of the Sichuan and Chongqing market. According to the company's regulations, except for the meeting at the end of the month, it was necessary to develop and maintain the customers in the market at other times. But when he once drank, he said that he did not spend more than a week in Sichuan and Chongqing, and the rest of the time was at home. I was shocked to hear that. In my opinion, the market is the front line of the business people. Leaving the market is to give up the position. This is like giving up arms.

Sure enough, the man's sales volume continued to rank before he finally had to leave.

Some of the business people did not leave their positions, but their eyes were not focused on competitors and customers, but on computers in the Internet cafes. They spent most of their time in Internet cafes, playing games, chatting and meeting with netizens. I have no objection to the fact that business people have their own lives and entertainment after work, but in fact, people's energy is limited. Once the main business is delayed by too much time and energy, the main business will be affected.

However, this is only a solution to the problem of the surface. In the market, it must be in the work and work related matters. So, Bao Qi and the netizens are shopping together. So the solution to the problem of laziness lies in the marketing people themselves. You have to understand what exactly you want, whether it is a muddle headed life or a decent life. Although the practice is to eat and eat in the restaurants of six guests, there are fundamental differences between the two kinds of food, one is frustration, the other is more choices, and when people have more choices, they will be more calm and calm. In order to solve the problem of laziness, some companies have adopted GPS positioning assessment.

Although the threshold of marketing is very low, it does not mean that it can be muddled along. On the contrary, the marketing industry may pay more attention to performance than other professions.

So do not advance, do not be marketing people!