Go To The Market To Throw 400 Million Out Of The "Catch Up Donkey", "Go To Market" Marketing Is Winning Or Losing?

"400 million yuan wedding dress"

Is it coincidence or speculation?

If you pay attention to the latest TV, it is easy to find out.

Maybe the image of the donkey led by Chen Yao is too colorful. When consumers want to search online, they will search for a website called "donkey net" in Baidu and other search engines. After observing two websites, it is easy to find that the similarity between the two websites from logo to page setup is very high.

According to the person in charge of the people's network, he told reporters that in February 13th, the director of the donkey net was released by micro-blog, who released the news of "donkey net Baidu index increase". The people's network registered the "ganlvwang" domain name in February 14th, and the February 15th website was online, with a registration fee of more than 200 yuan.

As a result, the popularity of the two websites has increased a lot. The news of "going to the market" for 400 million yuan to do "donkey" has become the focus of attention of the media at that time.

It seems that another Shanzhai product has been successfully hosted by genuine products.

E-commerce website

Find a new publicity strategy?

For a while, the discussion of two web sites has reached a "boiling" state on the Internet. All kinds of people have expressed their views on this issue.

However, after a period of precipitation, people began to be more sensible to face this matter, the occurrence of this matter for the benefit of all sides, people began to more clearly realize.

A netizen said that from the point of view of Ganji network, it is the most reasonable solution to expand its influence and reduce losses before the event has yet to leave the public view.

So every big portal website has appeared the "soft language" of Ganji network, people also began to talk about Ganji network.

The people's network is undoubtedly a big winner. It has spent a lot of money to register the domain name of donkey net. After advertising in Baidu, the popularity of the network has made the people net get a great brand effect at the cost of almost zero cost.

But in general, both sides have received high social attention.

Some data seem to be able to explain the problem. The search volume of donkey net has been rushed to 15 thousand times in 3 days, and has increased to 20 thousand times in the next 4000 days.

The Baidu instruction map of Ganji network also has the highest point never seen before, reaching two times the highest point in history.

Whether it's artificial manipulation or technical support, we can say that both propaganda and propaganda have achieved their goals.

People's network also revealed to reporters that the CEO network rushed to the people's network.

In the restaurant next to the people's network, Yang Haoyong and the people's network CEO Wang Jianshuo had a secret talk, and drank two bottles of Shanghai old wine together, and accepted an interview with a channel.

After that, the two websites jointly issued a joint statement on protecting consumers' rights and interests and ensuring the healthy development of the industry before "3. 15".

Gimmick final

Return to the essence of service

In fact, in recent years, many e-commerce websites have done enough to publicize.

An industry insider said that the brand war should not only sell "goods" but also sell "cards".

It is not difficult for an emerging brand to build products. It is difficult to build a brand, not only with higher cost, but also longer.

Once a low cost and short time becomes famous, it will become a classic in marketing.

The success of fan Kai Cheng's publicity mode has become the object of competition between the industry and consumers.

As a result of the street flat advertising and a nighttime red, the popularity of the customer brand increased; the advertising design company's resume has a heavy ink; PS activities spread the web site, clicking rate is increasing day by day.

The widespread popularity of "objects" on the Internet has also made a successful marketing for van customer.

But the industry also generally believes that although publicity will bring some degree of concern to the enterprises, the quality of their products is the foundation of development after the spotlight.

Recently, the two vice presidents of the Ganji network and the number of directors of digital directors have also left people thinking: the heat of "going to market" and "driving the donkey" will eventually recede.

As a platform for second-hand trading information, whether these websites can really lead the consumption trend may be two things worth thinking about.