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    The New Era Of Home Textile Brand Super Ego Era

    2011/3/22 11:57:00 88

    Home Textiles Brand Management Business Channel

    Yu Yuenan, who has made great achievements in the development of home textile brand, has been in charge for 12 years.


    Over the past 30 years since the rise of the economy, the local market has not only changed mountains and rivers, but also has become more and more popular in the urban streets. Even our way of living, sleeping and eating is becoming more and more elegant, more and more diversified and personalized.

    However, people always take the first step in pursuit of the image of the external image, dignified, dignified, and then pursue the comfort of walking and sitting.

    In my view, this is a pleasant and pleasant pformation process.


    For "pleasing"

    consumption

    It is the embodiment of the ID. To "please oneself" is superego.


    Two days ago, on the Internet, I saw the street pat of Paris Fashion Week - an oriental woman with both hands in luxury bags, all of which are luxury goods.

    Only the look is extremely uneasy. The hair skin is not only undeveloped, but also not neat and clean.

    There are so many contrasts with several young women standing behind them that they become the most heated posts on the Internet.


    In fact, extreme pleasing and pursuit of dignity is, in a sense, anti humanity.

    The luxury lady in the photo may have regarded the respectable big card as a crazy ID.

    The aunt, who has already been laughed at by the masses, may not understand that today's fashion trend is people's pursuit of calmness, rather than relying on top brands to seek dignity and security.


    Nowadays, many fashion people move to some distance from the city, where they find their leisure life and relax in their daily life.

    They will use the money to buy a sports car to repair the vegetable garden, so that they can eat organic vegetables, and use the money to buy cosmetics to learn yoga, so that the good looks are from inside to outside. With the money of this season's new fashions, they can buy Towels, bathrobes, household clothes and bedclothes, so that when others carry GUCCI bags on the subway, they can wrap fresh towels and fresh fruit juice in the sun.


    Just when some people pursue luxury and fashion, more people are pursuing a relaxed family life.

    Whether the mainstream is the former or the latter, I have not found the answer.

    In the first day of this year, when the professional buyer reaches 14500 people, I think: the era of home life has finally arrived.


    Because only unimpeded commercial channels can complete the overall laying of the industry market.

    and

    terminal

    The signal of demand is the reason why these buyers are coming from all walks of life.

    They also have agents for men's formal clothes and women's formal clothes, but now they are going to make their home clothes, underwear and even bedclothes.


    In addition, although there are some people who hold high the banner of dignity and pursue the highest glory of the highest, for more people, comfort and happiness are the ultimate pursuit.

    This is why the home textile giant, fuanna, is trying to create a second line brand, and the reason why she and her home textile giant Luo Lai strongly promoted the family.

    At the same time, those home furnishing clothes, towels and home textile brands are also ready to shine.

    Purchase

    And various agents friends.


    It is no doubt that the super brand research and development should be carried out in the hands of consumers in various provinces.

    The powerful channel is the invisible promoter in this era.


    Chen Chunhua, a famous expert, said in the three 3.9 years life span of Chinese enterprises, "people believe that successful enterprises originate from creative opening up of new business areas. In fact, the miracle of successful enterprises originates from the ability of innovation and the vision of realizing customer value.

    This innovation depends on technology, capital and talent, but the most important thing is to pform it into innovation, and pformation depends on the judgement and vision of the business leaders. "


    This quote is meant to be heard by those emerging brand entrepreneurs and also to buyers and agents who want to engage in the business channels of home life and economy.

    This era is just beginning, and we all need to contribute our strategies and strategies to the trend of consumption from "pleasing to others".


    I believe that in the next few years, people will gradually have a new understanding of the meaning of "Yue Ren".

    This is a gold mine, and digging this gold mine needs a solid and romantic heart.

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