Looking At Clothes From Ipad: Lacking The Thinking Way Of Thinking From The Nature
When people are still immersed in the pleasurable experience of iPad, the Apple Corp hit again.
In March 3rd, iPad2 was released in San Francisco.
Apple Corp CEO Jobs attended and presided at the press conference with warm applause.
Investor confidence in Apple Corp is largely based on Jobs. Whether he attended the iPad2 conference has become the focus of attention.
Talking about Jobs, his business philosophy is worth pondering.
Apple products are outstanding in appearance, but design is not the essence of their pursuit. Experiential marketing and deep exploration of consumer psychology may play a more important role.
Apple stores often provide a large number of personalized services, even if you do not buy, you can also try a lot of free services.
An apple enthusiast said that if you are willing, even if you play in the shop for a day, there will be no staff interruption, and no more will be seen by the shop assistant.
After experiencing, that impulse and joy can be unforgettable.
When the product arouses the consumer's emotion, the demand arises.
When people consume, people always try to suppress emotions by reason, but repeated several times, they will eventually become emotional decisions.
Jobs always insists on developing design from the perspective of user experience.
For enterprises, experience is not a passive way to satisfy customers' needs. It is a kind of creativity and insight that a generation, an era, and dare to guide customers.
Apple quickly introduced the thrilling works on the stage of customer experience, and people relied on it for a long time.
The stickiness between consumers and businesses arises.
Only when we go deep into the core of a problem can we understand its complexity and find out the fundamental solution.
Most people usually stop when they do this.
But really great people will continue to explore, and finally find the crux of the problem behind the problem, and then provide a beautiful and elegant solution.
Jobs said in a speech.
It is this deep and fundamental way of thinking that makes him a perfectionist and dares to clear up all kinds of obstacles to technology, organizational structure and so on.
Clothing companies are turning from selling products to selling experiences and selling lifestyles, just like Apple Corp.
Businesses are starting to encourage customers to try more and personalize their designs, but such changes are far from enough in terms of breadth or depth.
As a makeup artist, clothing should be more attractive than iPad.
Design and research capabilities, marketing strategies and so on are not the fundamental elements for a garment enterprise to become a big winner.
Many people are always concerned about those products that can occupy the market, and the products they launch are always trying to seize the market. But Jobs's starting point is "to be perfect."
Jobs said that Apple's success is not duplicated.
Indeed, the fundamental problem is not our lack of ability, but the lack of a way of thinking from the perspective of nature.
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