La Vie Design Studio, A Representative Of The Cutting-Edge Designer.
Personal tips: Ji Cheng, English Name: Jenny.
The native young designer rooted in Shanghai often subverts Chinese traditional style and combines Chinese elements with elegance and hippies to create a unique style. Today is a batch of domestic products. New design One of the representatives of the division. Personal experience Studying in Italy Milan "Marangoni" famous fashion design institute He has served as the designer of the two brands of "Basic Krizia" and "Missoni Sports" in Hongkong. Formerly a visual art director of Italy women's clothing brand "D 'A". In 2002, the brand "La vie" was created. At present, its brand LaVie has begun to attract attention and has entered the Bund No. 18.
Design style Her designs often subvert Chinese traditional styles, blending Chinese elements with elegance and hippies, and blending with western style cuts to create a unique style.
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Designer Awards and brand activities Clothing as designer brand is popular in France, Belgium and Singapore. In September 2004, Ji Cheng, one of the 4 fashion designers in the world, was invited by the "NOKIA" group to participate in the design and exhibition of "NOKIA full fashion press conference" in Shanghai and Thailand. In September 2004, Ji Cheng served as the Shanghai local cutting-edge designer to attend the 2005 spring and summer conference of Shanghai fashion week. In March 2005, Kyrgyzstan produced an unprecedented sensation in the Singapore International Fashion Festival and the April Shanghai international costume festival. In June 2005, Kyrgyzstan brought a sad and beautiful autumn winter water conference to Shanghai's clothing enthusiasts. It has been one of the most popular representative designers in China. In 2006, he joined New York Times and Discovery Channel about "growing China". The documentary has attracted wide attention. In 2008, she took part in the "intelligent conversation" made by CNBC in the US, and interviewed Vivienne Tam as a host. In 2008, the Chinese side shampoo invited Jiji as a new product. Image spokesman To participate in the commercials including Hsu Chi and Deserts Chang, La vie and the specially designed gifts for the peony theme are sold in major supermarkets all over the country. In 2008, Ji Cheng was awarded the Shanghai Creative Leadership Award. In 2008, Ji Cheng won the 2008 degree Hurun fashion Pioneer Award. In 2009, La vie was invited to participate in the TVC design and the theme design of Shiseido gifts throughout Shiseido. In 2009, the La vie brand was broadcast live in the country as the opening ceremony of the star ceremony. In 2009, the La vie brand as a fashion press conference for the right invitation of Feng Shangzhi was broadcast nationwide. 2010, Ji Cheng presentation: Absolut Vodka rock limited Absolut Vodka pictures advertising In 2010, Shanghai fashion week la vie conference made us all bold advertising girls.
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About La vie La vie, as a local design brand, is a high-end casual wear fashion brand. Ji Cheng always liked to integrate design into life and use the elements of Chinese life in design. A humorous Chinese element and Western style cutting and Oriental humor. style Brand fusion. The La Vie brand is designed for women who are uniquely fashionable, sophisticated and committed to expressing their unique personal qualities. Combine the feminine and unique elements of Asia with the acuity of western design. It has been favored by many women who pursue their independence and pursuit of freedom and fashion. "La Vie" is a global concept, not only confined to the design and development of clothing and accessories, but also extends to shoes, home and so on. This brand redefines the life style and taste. The whole world, including China, knows "C 'est la vie!" they also believe that French is the most romantic and fashionable. Therefore, Ji Cheng calls the brand "La Vie".
La Vie is "very Chinese, but it is not traditional." It is Modern And China!
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Kyrgyzstan La Vie2008 spring / summer works released The designer, who combines the unique elements of Asia with the western style of sharp design, is designed for fashion women who are uniquely fashionable, sophisticated and dedicated to expressing their unique personal qualities.
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2007 In April 11th, Shanghai local designer Jiji La Vie2008 spring / summer - "kite's love" theme conference was held in the leisure plaza. Her series Design inspiration The beautiful kite shows the lightness of the kite through the natural soft fabric. Ji Cheng is a young fashion designer rising in Shanghai. He is one of the representatives of a group of cutting-edge designers in China. Its brand LaVie has begun to attract attention and has entered the Bund No. 18.
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La Vie is a high-end casual wear. Latest fashion Brand. The designer, who combines the unique elements of Asia with the western style of sharp design, is designed for fashion women who are uniquely fashionable, sophisticated and dedicated to expressing their unique personal qualities. Design 。
The studio's design, production and sales are divided into two main lines. Daily clothing and accessories are "day", while advanced customization and evening dress are "night". Every year, La Vie launches two series: Spring / summer and autumn / winter.
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LAVIE fashion week in Shanghai Fashion Week In October 31, 2008, the designer's new works of autumn and winter, inspired by chess and chess, originated in the Warring States period, reflecting the wisdom and wisdom of Chinese people since ancient times. This season LAVIE autumn and winter series mainly use MASCLINE (positive) expression, full of morale, in the overall design style is relatively neutral, the corridor is simple and atmosphere, with rich details design, fabric extends to LAVIE consistent adherence - mainly natural fabrics, with dark red, blue and gray contrast strong color to show momentum, details of the chessboard of the nine palace meter character. Coarse quilting The archery of archaic archery is modernized and used skillfully in clothing. Placket The cuffs and so on suggest the layout of the battle.
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It is worth mentioning that almost all the buttons in this season are used.
Wood materials
Moreover, in order to match the theme of the season, many wooden triangles have been designed and customized, and a lot of corresponding accessories have been extended.
This season
theme
It is chess, which is a magnificent picture presented by Jilin. The chess and chess players are the main threads of the story, with static braking and flexible measures. As a result, there are countless possibilities, perfect dress design, distinctive coloring, strong emotional stories, and cultural elements and Chinese flavours immersed in marrow, so that every person who loves clothes and loves hot culture and beauty will stop and exclaim. As a very important part of LAVIE brand culture, it will have great influence in the industry.
As a real artist, many people say that Jixiang is the most able to hold in China.
Brand culture
The designer of the brand spirit is inspired by the accumulation of her culture and the daily life of reality. Music, history, books, films and paintings inspire her and inspire her to better convey Chinese culture through design.
LAVIE
All the design gist is to highlight Chinese culture and elements.
Since its inception, the brand has developed rapidly and has great appeal both at home and abroad. It has been the most popular brand in Shanghai fashion week for many years.
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